Are banner clicks the devil?

February 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Economist considers audio-only subscription Dennis Publishing, New Scientist on evolving consumer publishing Location-based mobile ads: how do you get it right? Are banner clicks the devil? Publishers: Why your display ads are getting crushed Magazine design principles applied to web design advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Economist considers audio-only subscription Deciding whether to offer a bundled print/digital subscription? Or maybe just a print sub with digital thrown in? How about an audio-only package? That's what The Economist is reportedly considering, which would include audio article transcripts, as well as podcasts. FULL ARTICLE - Journalism.co.uk advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Dennis Publishing, New Scientist on evolving consumer publishing Happily, there are some real digital publishing success stories out there, and there is real strategic thought behind those successes. Here are two publishers that are getting it right, along with tactics for how they are doing it, including being on as many platforms as possible (even if some of those platforms haven't yet taken off), and having editorial work in templates rather than InDesign. FULL ARTICLE - The Media Briefing Location-based mobile ads: how do you get it right? There is talk of hyperlocal news fading away (read.bi/ZmQWnl), but location-based advertising could still be promising. According to a report by Celtra, in Q3 2012, "although only 7% of mobile campaigns had location features, those aspects of the ad had the highest rate of engagement (18.8%)." Whether or not publishers will get location-based mobile ads right will reportedly depend on working with advertisers that use opt-in marketing, as well as databases capable of storing mobile data. FULL ARTICLE - The Wall Are banner clicks the devil? The CEO of Quantcast recently argued in a white paper that there is a difference between the people that click on your display advertising, and those that convert. Here is an analysis of the possibility that "our common display ad marketing practice of optimizing our campaigns to clicks (or indeed buying clicks) would be tragically wrong." FULL ARTICLE - ClickZ Publishers: Why your display ads are getting crushed Display ads are apparently performing poorly compared with social and search units, but there is hope. Here is an argument for why publishers should turn over their premium inventory to automation. FULL ARTICLE - AdAge Magazine design principles applied to web design Magazine designers have a great love for the aesthetics of their craft, and those aesthetics don't have to be lost when translated to digital media. Here are 8 principles of great magazine design that can be applied to web design. FULL ARTICLE - Webdesigner Depot advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

My First Time Landing an Airplane

Mel, My friend Jeff Tideman took me for a ride in his Cessna 172, and for most of the trip - take off and landing - I was the pilot. It was scary.  And exhilarating.  The plane was wobbly and unstable at first. Every touch of the wheel seemed to send us off balance, pitching forward or back or rolling sideways. When you drive your car, you're not used to the horizon bobbing up and down above and below your dashboard, tilting crazily to the right and left.  Everything I tried had the opposite effect of what I expected. Then I'd pull some other lever and that would only make the problem WORSE.  After awhile I got the hang of it. When Jeff asked me if I wanted to land it too, I said yes.  Here we are with the runway rushing towards my face, Jeff running throttle (he put me in charge of that too, but then I told him "no Jeff, I can only do about three things at once") and here I am trying to get the plane pointed straight at the runway, even as it pitches and yaws its way down. Murphy says something has to go wrong at the most critical time, and it did. My kids in the back seat, Tannah and Cuyler, started tickling each other and giggling and rolling back and forth, just as we were turning to make the final approach to the runway!  We put an end to that, real real fast. Suddenly we were on the ground, taxiing off the runway. I felt a wave of excitement and accomplishment. Adrenaline Rush.  STOP THE CAMERA. What I just described to you - controls so counterintuitive, pulling levers and getting unexpected response, twisting more levers, careening dangerously out of control...  ...that's Google AdWords Search Network. Everything you THINK you should do when you're brand new is wrong. NOW. . .  Add a thick fog, so you have to fly 100% by instruments - that's Google's Display Network. THAT is why so few people dive deep into Display Network. They just turn it on and let Google do its thing, whatever that means. It's only when you take command of your instruments and fine tune the controls that GDN delivers the goods. Believe you me, it does deliver the goods. In fact completely outside my main business, I have one email list of 75,000 people that was built almost entirely with Google Display Network. I have another email list of 175,000 built almost entirely with Google Display Network. No affiliates, almost no PR strategy. 95% from Display ads. I know of no other way such large lists could get built with so little manual labor. That's why I'm hosting Google Display Network Boot Camp with Mike Rhodes, starting February 26. Meanwhile I'm also hosting a webinar today. Mike and I will show you the instrument panel so you know how to man the controls, build big lists and get paying customers. Today at 5pm Eastern: http://www.perrymarshall.com/training/display-network/ See you there. Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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7 simple steps to sell more mobile advertising

February 21, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue As digital traffic booms, Forbes evolves its ad revenue model 7 simple steps to sell more mobile advertising Yahoo's redesign: too little, too late? 3 social media lessons from Ford How journalists can think like programmers Marketers: less chatter, more design advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. As digital traffic booms, Forbes evolves its ad revenue model The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 7 simple steps to sell more mobile advertising Some media companies may be struggling with getting their sales teams on board with selling mobile advertising. After all, legacy sales people may bridle at being asked to attend sales strategy meetings or seminars, especially if they think they have already mastered digital sales. Well, it's time for them to check their egos at the door and embrace a constantly learning attitude, no matter what their numbers look like. To get them (and you) started, here are 7 tactics for selling mobile adverting. FULL ARTICLE - AdAge Yahoo's redesign: too little, too late? Yahoo CEO Marissa Mayer unveiled a redesigned site on Wednesday, garnering a bunch of somewhat lukewarm reviews from the usual suspects. The reality is that Yahoo's latest attempt to reinvent the old "portal" approach to the web might have made sense five years ago, but it is both too little and too late. FULL ARTICLE - GigaOm 3 social media lessons from Ford Ford Motor Co. has a global head of social media, Scott Monty, who has 90,000 Twitter followers. Here are 3 pieces of social media advice from Monty, including, "create a social media a dialogue, not a broadcasting system." That means engaging in a conversation with your audience, not beating your latest promotions into their brains. FULL ARTICLE - Entrepreneur How journalists can think like programmers It is no secret that writers and programmers think differently—that's why media companies need both. But as the two more frequently collaborate on data-based content projects, understanding how the other thinks can be an asset to productivity and production. FULL ARTICLE - MediaShift Idea Lab Marketers: less chatter, more design There are 4 key ideas that will govern marketing, according to a Forrester report, and the first one is, "design is the new marketing." Here is a guide to talk at your audience members less, and create more experiences that will draw them to your brand(s). FULL ARTICLE - MediaPost advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

A real-world mobile strategy cheatsheet

February 20, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web /tr> In this Issue WSJ's digital managing editor on the intersection between tech and content Why Future is focusing on tablets and online In 2013, it's all about mobile A real-world mobile strategy cheatsheet Why LinkedIn is a sleeping giant of publishing Principles for successful button design advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. WSJ's digital managing editor on the intersection between tech and content With editors fighting to get news posted to a publication's digital platforms asap, the latest technology—and people who know how to deploy it—is an asset. The Wall Street Journal must satisfy its millions of digital readers not only with quality content, but by delivering a great experience. The WSJ's digital managing editor tackles the job by "embedding developers in the newsroom." FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Why Future is focusing on tablets and online Magazine publisher Future shared the how and why of its digital focus at the Digital Media Strategies conference in London, including key stats and what's working. "Around 6.4 million people have signed up to receive push notifications on mobile devices—which are people Future can market to," for example. FULL ARTICLE - Journalism.co.uk In 2013, it's all about mobile Mobile strategies are taking a lot of effort, but it appears that there is no choice. With mobile adoption racing ahead, media companies must keep up or be forgotten by all but a few fan clubs. Here, The New York Times dissects a ComScore report that weighs in on the mobile movement. FULL ARTICLE - The New York Times A real-world mobile strategy cheatsheet Are you struggling to convince your organization that a sound mobile strategy is imperative? In the event that you get a chance to plead your case, here are some talking points to bring to the next leadership meeting. FULL ARTICLE - ReadWrite Why LinkedIn is a sleeping giant of publishing LinkedIn has always been a bit of an enigma as far as social media networks go. Some claim it helps them in their careers, others feel it's a quasi-necessary time suck. There is no clear path to success via LinkedIn, but perhaps the platform's real role is as a business publisher. FULL ARTICLE - Digiday Principles for successful button design The simple website button deserves more consideration than you may realize. A button's size, shape, shade, shadow, and more all weigh in when it comes to drawing eyeballs. Here are 10 points to consider when designing a button for your site. FULL ARTICLE - Webdesigntuts+ advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.