7 simple steps to sell more mobile advertising

February 21, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue As digital traffic booms, Forbes evolves its ad revenue model 7 simple steps to sell more mobile advertising Yahoo's redesign: too little, too late? 3 social media lessons from Ford How journalists can think like programmers Marketers: less chatter, more design advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. As digital traffic booms, Forbes evolves its ad revenue model The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 7 simple steps to sell more mobile advertising Some media companies may be struggling with getting their sales teams on board with selling mobile advertising. After all, legacy sales people may bridle at being asked to attend sales strategy meetings or seminars, especially if they think they have already mastered digital sales. Well, it's time for them to check their egos at the door and embrace a constantly learning attitude, no matter what their numbers look like. To get them (and you) started, here are 7 tactics for selling mobile adverting. FULL ARTICLE - AdAge Yahoo's redesign: too little, too late? Yahoo CEO Marissa Mayer unveiled a redesigned site on Wednesday, garnering a bunch of somewhat lukewarm reviews from the usual suspects. The reality is that Yahoo's latest attempt to reinvent the old "portal" approach to the web might have made sense five years ago, but it is both too little and too late. FULL ARTICLE - GigaOm 3 social media lessons from Ford Ford Motor Co. has a global head of social media, Scott Monty, who has 90,000 Twitter followers. Here are 3 pieces of social media advice from Monty, including, "create a social media a dialogue, not a broadcasting system." That means engaging in a conversation with your audience, not beating your latest promotions into their brains. FULL ARTICLE - Entrepreneur How journalists can think like programmers It is no secret that writers and programmers think differently—that's why media companies need both. But as the two more frequently collaborate on data-based content projects, understanding how the other thinks can be an asset to productivity and production. FULL ARTICLE - MediaShift Idea Lab Marketers: less chatter, more design There are 4 key ideas that will govern marketing, according to a Forrester report, and the first one is, "design is the new marketing." Here is a guide to talk at your audience members less, and create more experiences that will draw them to your brand(s). FULL ARTICLE - MediaPost advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.