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30% of Forbes' online traffic coming from mobile |
Forbes' online numbers are solid, with a 26% YOY increase in US monthly uniques in January 2013. A large part of its digital success reportedly comes from mobile: of those monthly uniques, 30% come from mobile, and its mobile audience has grown 150% in the last year. Here's how. |
FULL ARTICLE | - Mobile Marketer |
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Digital transition is the right Rx for healthcare publisher |
Remedy Health Media has built a profitable digital business by delivering personalized content to patients - and targeting tools to advertisers. A new website launched with UC Berkeley extends a print newsletter franchise into the digital world. |
FULL ARTICLE | - eMedia Vitals |
Why newspapers should increase their prices faster |
As newspapers struggle to remain viable, they may be hesitant to increase their prices for fear of decreasing circulation. Here is a data-based argument for why newspapers should increase their prices in order to actually grow circulation. |
FULL ARTICLE | - The Media Briefing |
Web tags surged 53% in 2012 |
With the hyperfocus on data collection from digital platforms these days, publishers may not be surprised to learn that the prevalence of web tags grew 53% last year. What you may not know is that a large number of those tags on your properties don't come from, nor do they primarily benefit, your publication. |
FULL ARTICLE | - AdAge |
5 ways to engage more with your audience |
Every media brand wants to engage with its audience because through engagement, the relationship is solidified and money is spent on the part of the audience member (a.k.a. consumer). But some media companies are still struggling with how to transition from an information authority with one-way communication (except, perhaps, for select Letters to the Editor) to an entity that welcomes feedback, discourse, and contribution. Here are 5 ways to get the ball rolling. |
FULL ARTICLE | - Poynter |
Are you adhering to Facebook's 20% text rule on images? |
It's funny the rules and regulations that media companies don't take seriously, especially when it comes to social media platforms. At worst, non-compliance can result in a lawsuit—at best, being banned from the platform. And when it comes to Facebook, that could be brand damaging. Take a look at Facebook's 20% text rule on images and be aware of where your publication stands. Here are the basics. |
FULL ARTICLE | - Social Media Today |
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