Can Your Company Be a Star? Find Out Today

Can Your Business Be a Star? Take the Simple, 10-Questions Quiz www.StarPrinciple.com     Mel,   "In ancient Rome, there was a poem about a dog who found two bones He licked the one, he licked the other He went in circles 'til he dropped dead."      -Devo, "Freedom of Choice" As near as I can tell, the poem was Greek and it was about a donkey and two bales of hay, but Devo is forgiven for using poetic license. The point is, to the hungry dog, both options looked equally appealing. And he died of indecision. To entrepreneurs like you, the many possible paths for improving your business can also look equally appealing.   But they're not.   In fact, some improvements will result in only incremental or temporary bumps to revenue and profit.   Some will result in negative returns. The time you spend implementing them will outweigh the meager, and sometimes non-existent returns. But finally, some improvements can take your company from good to great to even "supernova" if your company is positioned correctly...and you know which improvements to make first. Is your company positioned for greatness? Is your company poised for supernova growth? Richard Koch has a process for identifying company's capable of greatness and even supernova growth. He calls it The Star Principle (and you can use his method to evaluate YOUR company, for free, here). Richard is best known for his book The 80/20 Principle which sold millions of copies. But Richard's wealth as an investor consultant far outweighs his success as an author. In 1991 Richard started taking equity consulting positions in small companies. Over 22 years, he applied 80/20 and the Star Principle. He focused on sixteen select firms.   Not 160. 16.   Eight hit pay dirt, for a batting average of 50%. This raised his net worth to nearly a quarter billion dollars. Venture Capitalists are normally happy to succeed with 10% of their investments (success = 10X ROI) and get little or nothing on the other 90%.   Richard has done five times better without staff, working 1-2 hours a day. His only employees are two personal assistants, one for his business and the other for personal property.   Q: Why does Richard bat 50% when the smartest MBAs in the world bat 10%?   A: Star Principle. If you'd like to know how your company rates according to Richard's Star Principle (at no charge to you),just click here to answer 10 simple questions about your business.   And better yet, if you'd like to know which "bone" has the most meat on it, which improvements you need to make FIRST to take your company from mediocre...to great...to maybe even supernova...get the $9 report, as well.   Take the Free Star Principle Test Here. Carpe Diem, Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

"Why Can't I Get a Man?" Part 2

Building Your Trust-Based Marketing Machine Webinar, Tuesday, April 29, 5PM Eastern REGISTER HERE   Mel, Yesterday I told you a story about John Paul Mendocha. In case you missed it, here's a quick recap: When John was a sales rep one of his clients was a 30-something single woman. One night, she was complaining about how she couldn’t get a man. John said to her, “You really are a good gal, so cut the booze and drop a few pounds and you’ll have NO problem snagging your man.” And she so deeply resented John's blunt honesty that she stormed out of the restaurant... and she refused to ever do business with John's company again. Here's the thing: John had the best of intentions. He wasn't being intentionally rude.  I know John well.  He's a great guy.  But when you present him with a problem, he immediately sees THE angle and he wastes no time getting right to the meat of the matter. Want a "sales" problem fixed? John can tell you how to fix it faster than just about anyone I know. Sometimes John's blunt, sharp, take-action-now approach is EXACTLY what you need. But sometimes, like in the dinner with his client/friend, it's the opposite of what you need. How would Ari Galper have handled that situation? Knowing what I know of Ari, here's how it would have gone down... First, he would have told her how amazing, attractive, intelligent and awesome she was and how she didn't need a man to "complete" her. Then, he would have asked, "What KIND of man are you looking for?"   Next, he would have let her talk about her Prince Charming, let her dream, and paint a vivid picture in her mind of her perfect dude.   Then, he would have asked her,  "What would your life be like once you find Prince Charming?"   Next, he probably would have asked, "What do you think guys like Prince Charming are looking for in a woman?"   Finally, he would have said something like "What steps do you think you should take to become more like the kind of woman your Prince Charming is looking for?" And all along he would be carefully choosing exactly the right words. Building trust. Gently guiding her through to the "sale". See where I'm going? With Ari'strust-building approach, John's client would have probably come to the same conclusions John came to...but she would have thought SHE came to them...she would trust the the process through which she came to those conclusions...and therefore be more likely to follow through on those conclusions. Both John's and Ari's methods are invaluable and effective...it's a matter of context. And there are contexts in YOUR sales machine where you're doing a Mendocha when you should be doing a Galper.  Places where you're putting the pedal to the metal when you should be gently tugging them through the funnel step by step. Places where you're focused on fixing their problem fast when you should be focused on simply building trust. There are steps in your sales process where you're using trust-busting words (sometimes it's a matter of ONE, SINGLE word)...and when they hear THAT word, they're pushing back their chair, tossing their napkin on the table and storming out of the restaurant. Never to do business with you. Ari can sniff out these trust-killing words like a bloodhound. Ari has an uncanny ability to find and eliminate sales-stealing words and replace them with words that build trust and pull in dollars. And in Ari's new program, he's going to find and fix your trust-killing words. This how your emails are going to get more opens and click throughs. This is how your web pages are going to get more opt ins. This is how your videos are going to make more sales. Demonstrably, measurably. In black and white. You are going to understand what was broken, and what got fixed. You, your staff and your sales process, will become trust-building marketing machines. You CAN build machines that build trust. I've done it for years using Autoresponder "mazes". And you can find out how to turn your business into a trust-based marketing machine on a live Q&A webinar Tuesday, April 29th at 5pm Eastern. Find out more about Ari's system HERE. Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Your Trust-Based Marketing Machine: Webinar Tuesday, 5pm Eastern

Building Your Trust-Based Marketing Machine Webinar, Tuesday, April 29, 5PM Eastern REGISTER HERE   Mel,   When John Paul Mendocha was a sales rep one of his clients was a 30-something single woman. She and John had a nice friendship and they were having dinner one night and she was complaining about how she couldn't get a man. He said to her, “You really are a good gal, so cut the booze and drop a few pounds and you'll have NO problem snagging your man.” Her jaw dropped. This was NOT what she wanted to hear. In fact she so deeply resented it that she stormed out of the restaurant... and she refused to ever do business with John's company again, even after John's sales manager offered to fire him. John had shattered the pane of glass, and after that, all the nice-nice in the world could never fix it. It only takes one wrong word to DESTROY a relationship. That one word could be 100% honest.  That one word could be well-meaning. That one word could be from the nicest guy in the world.   Doesn't matter. If it's the WRONG word at the WRONG time...exit trust.   Almost every marketer in the world has these "trigger" words somewhere in their sales message that are destroying trust, destroying relationships. Those words are hiding in plain sight. They're in your emails, they're on your web pages, they're in your videos. And they're killing trust. Once trust is shattered, you can never put Humpty Dumpty back together again. Ari Galper sniffs out trust-killing words like a bloodhound. He has an uncanny ability to find and eliminate conversion-stealing words and replace them with words that build trust and cause sales to materialize. Nobody knows how to transform your sales process into a trust-based marketing machine better than Ari. In Ari's Q&A session, he's going to find and fix trust-killing, glass-breaking words. That is how your emails are going to get more opens and click throughs. That is how your web pages are going to get more opt ins. That's how your videos will make more sales. Demonstrably, measurably. In black and white. You will understand what was broken, and what got fixed. Even if and when you talk to people on the phone or in person, you are going to know what words to use and what words to avoid. They will be ingrained in your mind, etched in your imagination. You will not forget what are the wrong words to say and write, and what are the right words. You, your staff and your sales process, become trust-building marketing machines. Machines that build trust? Sounds paradoxical but that's what Planet Perry is all about. Find out how to turn your business into a trust-based marketing machine on a live Q&A webinar Tuesday, April 29th at 5pm Eastern. REGISTER HERE Perry Marshall         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here