Channelone.TV: "Why Can't I Get a Man?" Part 2

Wednesday, April 30, 2014

"Why Can't I Get a Man?" Part 2

Building Your Trust-Based Marketing Machine
Webinar, Tuesday, April 29, 5PM Eastern
REGISTER HERE

Mel,

Yesterday I told you a story about John Paul Mendocha. In case you missed it, here's a quick recap: When John was a sales rep one of his clients was a 30-something single woman. One night, she was complaining about how she couldn’t get a man.

John said to her, “You really are a good gal, so cut the booze and drop a few pounds and you’ll have NO problem snagging your man.”

And she so deeply resented John's blunt honesty that she stormed out of the restaurant... and she refused to ever do business with John's company again.

Here's the thing: John had the best of intentions. He wasn't being intentionally rude. I know John well. He's a great guy. But when you present him with a problem, he immediately sees THE angle and he wastes no time getting right to the meat of the matter.
Want a "sales" problem fixed? John can tell you how to fix it faster than just about anyone I know.

Sometimes John's blunt, sharp, take-action-now approach is EXACTLY what you need.

But sometimes, like in the dinner with his client/friend, it's the opposite of what you need.

How would Ari Galper have handled that situation?

Knowing what I know of Ari, here's how it would have gone down...

First, he would have told her how amazing, attractive, intelligent and awesome she was and how she didn't need a man to "complete" her.

Then, he would have asked, "What KIND of man are you looking for?"

Next, he would have let her talk about her Prince Charming, let her dream, and paint a vivid picture in her mind of her perfect dude.

Then, he would have asked her, "What would your life be like once you find Prince Charming?"

Next, he probably would have asked, "What do you think guys like Prince Charming are looking for in a woman?"

Finally, he would have said something like "What steps do you think you should take to become more like the kind of woman your Prince Charming is looking for?"

And all along he would be carefully choosing exactly the right words. Building trust. Gently guiding her through to the "sale".

See where I'm going?

With Ari's trust-building approach, John's client would have probably come to the same conclusions John came to...but she would have thought SHE came to them...she would trust the
the process through which she came to those conclusions...and therefore be more likely to follow through on those conclusions.

Both John's and Ari's methods are invaluable and effective...it's a matter of context.

And there are contexts in YOUR sales machine where you're doing a Mendocha when you should be doing a Galper. Places where you're putting the pedal to the metal when you should be gently tugging them through the funnel step by step. Places where you're focused on fixing their problem fast when you should be focused on simply building trust.

There are steps in your sales process where you're using trust-busting words (sometimes it's a matter of ONE, SINGLE word)...and when they hear THAT word, they're pushing back their chair, tossing their napkin on the table and storming out of the restaurant. Never to do business with you.

Ari can sniff out these trust-killing words like a bloodhound. Ari has an uncanny ability to find and eliminate sales-stealing words and replace them with words that build trust and pull in dollars.

And in Ari's new program, he's going to find and fix your trust-killing words. This how your emails are going to get more opens and click throughs. This is how your web pages are going to
get more opt ins. This is how your videos are going to make more sales. Demonstrably, measurably. In black and white. You are going to understand what was broken, and what got fixed.

You, your staff and your sales process, will become trust-building marketing machines.

You CAN build machines that build trust. I've done it for years using Autoresponder "mazes".

And you can find out how to turn your business into a trust-based marketing machine on a live Q&A webinar Tuesday, April 29th at 5pm Eastern.

Find out more about Ari's system HERE.

Perry Marshall