TikTok for Real Business Owners
Free Webinar, Thursday July 7th, 11AM Eastern
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Mel,
Matt McNabb is a 40 year old chiropractor in Boca Raton, Florida. At the urging of his friend, Danny, he posted a 2 minute video of a routine adjustment on TikTok.
That video blew up.
Getting 1.2 million views and 32,900 likes. He got so many inquiries that he had to hire a new patient coordinator to handle them.
It was simply a cell phone video of him doing what he has done thousands of times since 2012. On Dr. McNabb's Facebook and YouTube, you'll see dozens of the same types of videos, going nowhere– 2 likes on each one if he's lucky.
What was different about this one TikTok post?
His buddy, Danny Veiga, put some money behind it, targeting people within driving distance of the office, running the second most popular ads on TikTok called a lead ad. Instead of sending users to a website, the ad goes to an auto-filled form, copying Facebook's lead ad mechanism nearly identically.
Not rocket surgery.
Dennis Yu and I have peeked inside hundreds of lead ad campaigns and see average CPLs (cost per lead) at just over $7, varying by industry. Average form completion rates are 35%, ad CTR is at 1%, and base CPMs hover around $13.
That's right, TikTok ad performance is about triple what we see on Facebook, largely because…
- Traffic is cheaper (half the price)
- Creative performance is stronger
- The TikTok algorithm is smarter
And right now TikTok is like Facebook was in 2010. High volume of low-cost, high-quality traffic.
But it won't last.
Jump on our free presentation and find out how you can make hay while the sun shines.
Go here to find out all the details and to save your spot
Seize the Day,
Perry
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