The best time to be in journalism?

May 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue 8 great responsive media sites Twitter: No aspirations on news Would your sales team pass a digital media test? Online advertisers embrace RTB 6 trends that are changing email marketing The best time to be in journalism 8 great responsive media sites There are many reasons why media brands should consider adopting responsive web design. Several magazine and pure-play publishers have already jumped on the responsive bandwagon. Here are eight sites that stand out - on any device. FULL ARTICLE - eMedia Vitals Twitter: No aspirations on news Twitter recently posted a job for a "head of news and journalism partnerships." Despite hysteria that Twitter was planning to build its own news operation, Twitter's Mark Luckie says that's not the case. "We're not writing stories. We're simply providing a platform for other people to do so," he told PBS MediaShift's Mark Glaser. Luckie admits, however, that Twitter is experimenting with news products. FULL ARTICLE - PBS MediaShift advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Would your sales team pass a digital media test? AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. The exam tests team members' skills and knowledge for digital media advertising. According to AOL, the exam will keep its sales staff up to date with the ever-changing world of digital advertising. This marks the first widespread adoption of the test by a major company. FULL ARTICLE - ClickZ Online advertisers embrace RTB If anyone is still skeptical about the rise of real-time bidding (RTB), a new survey should give them pause. For the second straight year, the Retargeting Barometer survey of marketers and agencies found that the online advertising industry is embracing real-time bidding with open arms, using it not just to increase conversions from existing customers but also for brand awareness and acquiring customers. FULL ARTICLE - MediaPost 6 trends that are changing email marketing The evolution in mobile and social, among other factors, is continually changing how we connect with each other. These forces have dramatically changed the rules of email marketing and opened up a wealth of opportunities for digital marketers. Six trends will determine the future of email marketing practices. FULL ARTICLE - Direct Marketing News The best time to be in journalism Journalism staff jobs are at a 30-year low, freelancing is tough, and there's no one model, no silver bullet to solve what most people agree is a resources crisis. But journalists should be genuinely excited to be working at this moment in history and not in the past. We need to get excited about the future of media. FULL ARTICLE - Columbia Journalism Review advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

LinkedIn debuts topic-based channels

May 09, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue 4 career transitions for journalists LinkedIn debuts topic-based 'channels' Hearst hires president for digital content Ads stifle responsive-design adoption Are 'open interviews' a threat to journalism? BuzzFeed showcases community content 4 career transitions for journalists Once upon a time, journalists looking to get out of the "business" would take a PR job for an agency or a company they used to cover. But flacking is so 1990s. Here are four other career-transition options for journalists who have been RIF'd or just want to apply their skills in areas that offer more opportunities for growth. FULL ARTICLE - eMedia Vitals LinkedIn debuts topic-based 'channels' LinkedIn on Wednesday unveiled a redesign of its LinkedIn Today news site with a refreshed look and a new content discovery feature called Channels. Through Channels, people can follow more than 20 broader topic areas crossing over different industries. The makeover is part of LinkedIn's efforts to boost engagement by ramping up the quantity and quality of its content offerings. FULL ARTICLE - MediaPost advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Hearst hires president for digital content Hearst Magazines has hired Troy Young for a new position, president of digital media. Young will be responsible for content, revenue production and development strategies for Hearst Magazines' 26 online properties, which include Cosmopolitan.com, Elle.com and RealBeauty.com. The job's purview extends only to magazines' online brands, not to their print editions. FULL ARTICLE - The New York Times Ads stifle responsive-design adoption Responsive design is a no-brainer on surface. Publishers get their content automatically arranged based on the screen viewed. Viewers get a seamless experience. The fly in the ointment is that many Web publishers are hesitant to fully embrace responsive design because it makes it hard to do ads right. FULL ARTICLE - Digiday Are 'open interviews' a threat to journalism? The way the media works hasn't changed much in some respects: journalists interview people about a topic and then select the quotes they want to use. Sometimes a reporter will cherry-pick an interview in a way that the source doesn't like, but what can they do about it? As it turns out, they can do quite a bit about it now, thanks to the democratization of publishing. How media outlets choose to respond to this phenomenon says a lot about their commitment to "open journalism" or transparency. FULL ARTICLE - paidContent BuzzFeed showcases community content BuzzFeed launched a new Community vertical that creates a kind of stage for all reader-submitted BuzzFeed posts. BuzzFeed has allowed users to create posts for a while, but the new Community page collects them all in one place and creates a pipeline to feature the best work on the site's homepage. FULL ARTICLE - Nieman Journalism Lab advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Is Facebook the 'journalist's Rolodex'?

May 08, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Can Facebook be a journalist's Rolodex? 6 ways to kill innovation 3 ways publishers are diversifying revenue Personalized mobile experiences lag Google adds replay, rewind to live Hangouts Sharethrough launches mobile native ad platform Can Facebook be a journalist's Rolodex? "Facebook is a journalist's Rolodex," said Facebook journalism program manager Vadim Lavrusik. No longer a walled garden, reporters can now search through Facebook's database of more than 1 billion people for sources and connect with readers without accepting a friend request. These two changes, Lavrusik said, have changed everything about the way journalists can use the social network to report the news. FULL ARTICLE - Social Times 6 ways to kill innovation When starting innovation, a lot of the same mistakes are made over and over again. That's why you need to be aware of these six ways of committing innovation suicide. And how to avoid these pitfalls in practice. FULL ARTICLE - LinkedIn advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. 3 ways publishers are diversifying revenue As Forbes Magazine CEO Mike Perlis told Patrick last month, you can achieve a lot through using your brand to diversify your revenue streams - even sell business suits to aspirational young Chinese executives. At a London conference on Wednesday, publishers showed three examples of how this can work through sponsored lists, higher education and e-commerce. FULL ARTICLE - The Media Briefing Personalized mobile experiences lag Personalization is a big, big promise - but a new econsultancy study finds that less than half of companies deliver personalized site experiences on the desktop, and just 13% personalize smartphone experiences. Econsultancy found that 54% of respondents said they expected to implement some form of personalization on their device presence in the next 12 months. FULL ARTICLE - MediaPost Google adds replay, rewind to live Hangouts Google has added a few "highly-requested" features to Hangouts On Air. Live-stream users can now rewind during live broadcasts and playback recordings will be available immediately on YouTube. In addition to the rewind and instant replay features, Google promises higher quality video and the ability to start live broadcasts without refreshing the page. FULL ARTICLE - Cnet Sharethrough launches mobile native ad platform It was only a matter of time before companies started to make use of native apps for mobile. But with so many different mobile sites out there, it's still a hassle for marketers to adapt to all the different mobile publishing sites. Now Sharethrough has launched a platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on. FULL ARTICLE - ClickZ advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.