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Can Facebook be a journalist's Rolodex? |
"Facebook is a journalist's Rolodex," said Facebook journalism program manager Vadim Lavrusik. No longer a walled garden, reporters can now search through Facebook's database of more than 1 billion people for sources and connect with readers without accepting a friend request. These two changes, Lavrusik said, have changed everything about the way journalists can use the social network to report the news. |
FULL ARTICLE | - Social Times |
6 ways to kill innovation |
When starting innovation, a lot of the same mistakes are made over and over again. That's why you need to be aware of these six ways of committing innovation suicide. And how to avoid these pitfalls in practice. |
FULL ARTICLE | - LinkedIn |
advertisementReinventing Revenue: How publishers are changing the game | here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. | |
3 ways publishers are diversifying revenue |
As Forbes Magazine CEO Mike Perlis told Patrick last month, you can achieve a lot through using your brand to diversify your revenue streams - even sell business suits to aspirational young Chinese executives. At a London conference on Wednesday, publishers showed three examples of how this can work through sponsored lists, higher education and e-commerce. |
FULL ARTICLE | - The Media Briefing |
Personalized mobile experiences lag |
Personalization is a big, big promise - but a new econsultancy study finds that less than half of companies deliver personalized site experiences on the desktop, and just 13% personalize smartphone experiences. Econsultancy found that 54% of respondents said they expected to implement some form of personalization on their device presence in the next 12 months. |
FULL ARTICLE | - MediaPost |
Google adds replay, rewind to live Hangouts |
Google has added a few "highly-requested" features to Hangouts On Air. Live-stream users can now rewind during live broadcasts and playback recordings will be available immediately on YouTube. In addition to the rewind and instant replay features, Google promises higher quality video and the ability to start live broadcasts without refreshing the page. |
FULL ARTICLE | - Cnet |
Sharethrough launches mobile native ad platform |
It was only a matter of time before companies started to make use of native apps for mobile. But with so many different mobile sites out there, it's still a hassle for marketers to adapt to all the different mobile publishing sites. Now Sharethrough has launched a platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on. |
FULL ARTICLE | - ClickZ |
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