The best time to be in journalism?

May 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue 8 great responsive media sites Twitter: No aspirations on news Would your sales team pass a digital media test? Online advertisers embrace RTB 6 trends that are changing email marketing The best time to be in journalism 8 great responsive media sites There are many reasons why media brands should consider adopting responsive web design. Several magazine and pure-play publishers have already jumped on the responsive bandwagon. Here are eight sites that stand out - on any device. FULL ARTICLE - eMedia Vitals Twitter: No aspirations on news Twitter recently posted a job for a "head of news and journalism partnerships." Despite hysteria that Twitter was planning to build its own news operation, Twitter's Mark Luckie says that's not the case. "We're not writing stories. We're simply providing a platform for other people to do so," he told PBS MediaShift's Mark Glaser. Luckie admits, however, that Twitter is experimenting with news products. FULL ARTICLE - PBS MediaShift advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Would your sales team pass a digital media test? AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. The exam tests team members' skills and knowledge for digital media advertising. According to AOL, the exam will keep its sales staff up to date with the ever-changing world of digital advertising. This marks the first widespread adoption of the test by a major company. FULL ARTICLE - ClickZ Online advertisers embrace RTB If anyone is still skeptical about the rise of real-time bidding (RTB), a new survey should give them pause. For the second straight year, the Retargeting Barometer survey of marketers and agencies found that the online advertising industry is embracing real-time bidding with open arms, using it not just to increase conversions from existing customers but also for brand awareness and acquiring customers. FULL ARTICLE - MediaPost 6 trends that are changing email marketing The evolution in mobile and social, among other factors, is continually changing how we connect with each other. These forces have dramatically changed the rules of email marketing and opened up a wealth of opportunities for digital marketers. Six trends will determine the future of email marketing practices. FULL ARTICLE - Direct Marketing News The best time to be in journalism Journalism staff jobs are at a 30-year low, freelancing is tough, and there's no one model, no silver bullet to solve what most people agree is a resources crisis. But journalists should be genuinely excited to be working at this moment in history and not in the past. We need to get excited about the future of media. FULL ARTICLE - Columbia Journalism Review advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.