What news publishers are learning from ebooks

May 13, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Financial Times partners with Flipboard What news publishers are learning from ebooks An e-mail newsletter renaissance? At Bloomberg, information is money The agency's role in brand content 9 bold predictions for the future of media advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Financial Times partners with Flipboard The Financial Times is now making its content available through Flipboard. The companies will share ad revenue, and the FT also is exploring selling subscriptions through Flipboard. Why is the FT willing to partner up with Flipboard so soon after leaving Apple? One exec says the difference lies in how the two platforms treat customer relationships. FULL ARTICLE - paidContent What news publishers are learning from ebooks News organizations have responded to changes in readers' habits by moving beyond the newsstand and toward the bookshelf, zeroing in on ebooks as a new revenue source and a way to explore genres not typically found on front pages or home pages. Some ebooks include original writing and reporting, while others repackage archived material. FULL ARTICLE - Poynter An e-mail newsletter renaissance? RebelMouse is state-of-the-art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts into a custom "social front page" on the web. But less than a year after launch, the company decided it needed a good old-fashioned e-mail option. RebelMouse is hardly the first to try and exploit what one startup adviser recently called "a newsletter renaissance." FULL ARTICLE - Wired At Bloomberg, information is money At Bloomberg, omniscience is a feature not a bug. The breadth of information the company possesses about its customers may raise privacy concerns, but it's also the envy of Bloomberg's competitors and a model for many startups in technology and media. FULL ARTICLE - Quartz The agency's role in brand content Brands are without a doubt publishers these days, churning out content they hope will find an audience. That should be good news for agencies. Yet many brands are going directly to publishers and other content specialists to create brand content. Some question whether agencies, steeped in creating ads, are up to the task of leading their clients' content strategies. FULL ARTICLE - Digiday 9 bold predictions for the future of media Ad Age's Media Guy sees the future, and it ain't pretty. Here's what lies ahead - sort of - for Google Glass, BuzzFeed, product placement and other important media trends. FULL ARTICLE - Ad Age advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.