Study: Most time spent on news is still on legacy media

May 14, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Which web analytics tool is right for your business? Study: 92% of time spent on news is on legacy media Atlantic Media prepares another digital-first brand Killing 3rd-party cookies won't save premium publishers 6 startups re-imagine data visualizations Maxim's multiscreen approach advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Which web analytics tool is right for your business? If you're considering an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land offers a brief overview of 25 analytics software options (and one add-on) that should give you an idea of what each tool costs and what functionality each offers. FULL ARTICLE - Search Engine Land Study: 92% of time spent on news is on legacy media Here is a surprising statistic from McKinsey: When you measure news consumption in the U.S. by time spent, rather than raw audience numbers, digital platforms are getting only 8 percent of the action. McKinsey data show 35 percent of news consumption remains in newspapers and magazines, 16 percent in radio and other audio, and 41 percent television. Smartphones and tablets each account for 2 percent of time spent and desktop/laptop 4 percent. FULL ARTICLE - Poynter Atlantic Media prepares another digital-first brand Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property. Defense One, a news and information site for the national security community, will be the latest output of the company strategy to launch verticals aimed at influentials and in the digital form they've grown accustomed to getting their news in. FULL ARTICLE - Adweek Killing 3rd-party cookies won't save premium publishers In the ongoing debate on the future of third-party cookies, there has been a (not-so) quiet undercurrent of thought from some branded publishers that the cookie's demise will bring back an era of sky high CPMs, captive audiences and long expense account lunches with the Pets.com sock puppet. Nothing could be further from the truth. FULL ARTICLE - MediaPost 6 startups re-imagine data visualizations Although visualization is hardly the most technologically challenging part of the data-analysis puzzle, it's arguably the most important. Here are six startups that are trying to fundamentally change the way that data is visualized. FULL ARTICLE - GigaOm Maxim's multiscreen approach Mike Le Du, chief technology officer of Maxim publisher Alpha Media Group, offers his take on the digital landscape, including the increasing important of mobile devices, social media and video as part of Maxim's publishing mix. FULL ARTICLE - min online advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.