Mel,
Unless you've been under a rock for the last six months, you probably know that it's been brutal for marketing agencies, consultants and traffic experts.
Advertisers are getting accounts shut down left and right.
Ad restrictions are getting tighter and tighter...and disapproval rates are going through the roof.
And Apple is looking to make things even HARDER for Facebook advertisers with their iOS 14 roll-out.
For most agencies and consultants...it's going to get UGLIER.
Which is great news for you (if you know how to maneuver through the next 3 - 6 months).
Here's the thing - for the last 5 years, advertising on FB has been more or less a license to print money on demand.
Which is great...except it meant that anyone willing to do a few hours of research could figure out how to do it semi-competently.
Which, you may have noticed, has resulted in a massive number of lookalike "marketing experts" all trying to scream loudly about how great they are at marketing.
All that competition made it a daunting task to start an agency, stand out from the noise, and prove that you actually are different and do know what you're doing to a prospective client.
That's all beginning to change.
There's going to be a shakedown of the FB Advertising platform soon...with real winners, and very real losers.
And when it happens, a lot of marketers are going to be exposed VERY quickly, because their "tactics" and "hacks" will stop working.
Which means, if you're positioned correctly, there's going to be a massive opportunity for you as an agency.
And it also means there's never been a better time in history than now to start an advertising agency to take advantage of these trends.
The other week I was speaking with my friend David Nadler about the key shifts and decisions he made to start and grow his agency from $0 to $450k annual revenue in the last 2.5 years, while remaining completely remote, hiring a small, agile team, and bringing in more profit than most agencies 2 - 4x his size (while many of his competitors have been dropping like flies).
And what we realized was that there were no playbooks in place for exactly how someone starting out as an entrepreneur, likely with a full time job, could develop the skills they need to predictably find clients, get them results, and build a real, viable advertising agency in 2020.
We realized there were a few very specific strategies and ways of thinking about building and scaling a successful agency that just aren't talked about by anyone actually doing it.
So, I asked his team to do a webinar on precisely that.
We've compressed what COULD be an all-day live event into a 60 - 90 minute live webinar...it's a COMPLETE walkthrough of the systems and strategies he's used in his businesses, and it's the same approach he'd use if he were starting from scratch today.
It's free - and it's live.
You can save your spot here.
When you attend live, David's team will even give you the step-by-step SOP he's using to charge $2500 for approx 7 hours of work...that virtually guarantees your clients get results and upgrade to ongoing monthly retainers.
See you there,
Perry
P.S. Do not attend this webinar if you're looking to learn more about advertising on Facebook. That's not what this is about. This is for business people looking to build their own Facebook marketing agency.
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