Is e-commerce a waste of time for magazine brands?

February 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Guardian CEO on paywalls, mobile & going global Is e-commerce a waste of time for magazine brands? Top 7 most in-demand tech skills for 2013 6 data-analysis tools anyone can use Are you making any of these 5 ad testing mistakes? Creating vanity URLs in PHP advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Guardian CEO on paywalls, mobile & going global Andrew Miller, CEO of The Guardian, is dealing with the same decisions that are haunting most media company execs this year: how to handle mobile platforms, whether or not to set up paywalls, what types of paywalls to consider, and whether expansion into new markets will yield advertising revenue. Here are Miller's thoughts on these issues and more. FULL ARTICLE - Niemen Journalism Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Is e-commerce a waste of time for magazine brands? Magazines typically have very specific audiences, which could be conducive to selling topical merchandise. But is the revenue generated from such sales enough to offset the potential relationship problems that could arise between your brand and its advertisers? FULL ARTICLE - The Media Briefing Top 7 most in-demand tech skills for 2013 Hiring an IT exec, web development manager, or other professional that will run your digital offerings can be difficult when you don't really even understand what that person does, or should be able to do. Here is a cheat sheet of 7 key skills your tech exec should have under her belt. (Make special note of #6: IT Project Management—the golden egg of skills for this personality type.) FULL ARTICLE - ReadWriteWeb 6 data-analysis tools anyone can use Data analysis—so important to success, yet so elusive to many media companies without the resources to crunch those vast amounts of numbers. Well, here are 6 free, web-based data-analysis tools available to anyone that cares to take a crack at their data. FULL ARTICLE - GigaOm Are you making any of these 5 ad testing mistakes? We're proud of you for testing your ad creative, an essential step in boosting clicks and conversion rates. But are you making any of these 5 mistakes, rendering your test results moot? FULL ARTICLE - Search Engine Watch Creating vanity URLs in PHP Creating special URLs for specific webpages on your site can be beneficial when promoting campaigns and other specialized content, but be sure your developers are taking the proper steps so that subfolders and header redirects don't result in broken links and wasted eyeballs. Here are 4 steps to creating robust vanity URLs. (And for goodness' sake, do not print URLs on billboards by the freeway.) FULL ARTICLE - Treehouse advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Metrics and scoring for mobile apps

January 31, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue UBM CCO on shift from weekly B2B mags to marketing services Audience data opens up new revenue doors for publishers Metrics and scoring for mobile apps 5 ways to adapt your media for a post-PC world Publishers crowdsource app innovation Video: A better looking QR code advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. UBM CCO on shift from weekly B2B mags to marketing services Are you a B2B publisher hitting the brakes on your print publications and ramping up marketing services offerings? You're in good company, then, as UBM is becoming more sophisticated in the way it works to "bring buyers and sellers together," according to Chief Content Officer Adrian Barrick. Here is Barrick's take on the state of the business. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Audience data opens up new revenue doors for publishers Premium publishers offer increasingly sophisticated targeting/retargeting programs, leveraging their first-party data to offer deeper audience insights to advertisers. Here's how IDG, Farm Journal Media and Hearst's Jumpstart Automotive Group are turning data into dollars. FULL ARTICLE - eMedia Vitals Metrics and scoring for mobile apps Still wondering if that mobile app you poured your resources into was worth it? iOS and Android app performance measurement may have become more manageable with a new product called, Applause. The tool offers an analytics dashboard, a scoring system, and cross-platform compatibility to measure your app's performance. FULL ARTICLE - TechCrunch 5 ways to adapt your media for a post-PC world Media companies are still in a state of flux, with many still struggling to accept the importance of digital platforms over printed products, much less navigate the many screen sizes available to audiences. Here are 5 strategies in order to adapt to mobile platforms becoming the default user experience. FULL ARTICLE - AdAge Publishers crowdsource app innovation Hearst Magazines and Condé Nast are doing it during Fashion Week in New York City, and Mag+ is doing it with its own contest in February. These publishers are unlocking the potential of app developers across the globe with targeted app building competitions, or hackathons, in an effort to "create an app or startup concept that solves a pivotal industry problem." FULL ARTICLE - Folio Video: A better looking QR code Don't give up on QR codes just yet. Visualead is offering a way to integrate the awkward-looking codes into graphic design in order to create more pleasing—and eyeball grabbing—ways for consumers. Watch the video to see how it works. FULL ARTICLE - Mediabistro advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

6 ways to use a Google+ Hangout

January 30, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue YouTube will start charging for premium content 11 digital video advertising trends 6 ways to use a Google+ Hangout T-commerce: Tablets becoming the go-to transaction screen 5 metrics that matter for your social media dashboard The SEO of responsive web design 5 tips for transmedia storytelling advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. YouTube will start charging for premium content If your publication has a large following on its YouTube channel, you could expect the platform to reach out to you for ideas it can monetize. YouTube is reportedly planning to launch paid subscription channels this year, and hoping that media companies will step up their video offerings as viable partners. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 11 digital video advertising trends Video, mobile platforms, and other digital media collateral are predicted to cause significant changes for media companies this year. Here are 11 predictions of note that could impact video, including real-time bidding video spend surprises, and favorable programmatic pricing. FULL ARTICLE - iMedia Connection 6 ways to use a Google+ Hangout Google+ is gaining steam as a social platform, and its Hangout video chat feature has some real utility for media companies. Here are a half-dozen ways you can use Hangouts to attract and engage viewers or collaborate internally. FULL ARTICLE - eMedia Vitals T-commerce: Tablets becoming the go-to transaction screen Selling subscriptions, and e-commerce, are just as important to media companies as selling advertising—or should be. With your eye on these types of revenue opportunities, note that a new study by ABI Research reports that of US tablet users, nearly 25% spend at least $50 per month. Welcome T-commerce. FULL ARTICLE - TabTimes 5 metrics that matter for your social media dashboard If you are tasked with building a social media dashboard to track your efforts, you need to get to the metrics that matter most. That means cutting out the everyday 'vanity' metrics that litter the social media manager's real success story. FULL ARTICLE - Marketo The SEO of responsive web design Want to succeed at responsive web design? Here is a clear and concise breakdown of the concept (one you can share with your team), and why success is important for your SEO efforts. FULL ARTICLE - SEOmoz 5 tips for transmedia storytelling Here is a concept for audience engagement: Transmedia storytelling is a tactic that has editors divide "chunks of a story across multiple platforms to form one cohesive narrative." Here are 5 points to keep in mind while tackling transmedia storytelling, including providing a seamless point of entry. FULL ARTICLE - MediaShift advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.