Metrics and scoring for mobile apps

January 31, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue UBM CCO on shift from weekly B2B mags to marketing services Audience data opens up new revenue doors for publishers Metrics and scoring for mobile apps 5 ways to adapt your media for a post-PC world Publishers crowdsource app innovation Video: A better looking QR code advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. UBM CCO on shift from weekly B2B mags to marketing services Are you a B2B publisher hitting the brakes on your print publications and ramping up marketing services offerings? You're in good company, then, as UBM is becoming more sophisticated in the way it works to "bring buyers and sellers together," according to Chief Content Officer Adrian Barrick. Here is Barrick's take on the state of the business. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Audience data opens up new revenue doors for publishers Premium publishers offer increasingly sophisticated targeting/retargeting programs, leveraging their first-party data to offer deeper audience insights to advertisers. Here's how IDG, Farm Journal Media and Hearst's Jumpstart Automotive Group are turning data into dollars. FULL ARTICLE - eMedia Vitals Metrics and scoring for mobile apps Still wondering if that mobile app you poured your resources into was worth it? iOS and Android app performance measurement may have become more manageable with a new product called, Applause. The tool offers an analytics dashboard, a scoring system, and cross-platform compatibility to measure your app's performance. FULL ARTICLE - TechCrunch 5 ways to adapt your media for a post-PC world Media companies are still in a state of flux, with many still struggling to accept the importance of digital platforms over printed products, much less navigate the many screen sizes available to audiences. Here are 5 strategies in order to adapt to mobile platforms becoming the default user experience. FULL ARTICLE - AdAge Publishers crowdsource app innovation Hearst Magazines and Condé Nast are doing it during Fashion Week in New York City, and Mag+ is doing it with its own contest in February. These publishers are unlocking the potential of app developers across the globe with targeted app building competitions, or hackathons, in an effort to "create an app or startup concept that solves a pivotal industry problem." FULL ARTICLE - Folio Video: A better looking QR code Don't give up on QR codes just yet. Visualead is offering a way to integrate the awkward-looking codes into graphic design in order to create more pleasing—and eyeball grabbing—ways for consumers. Watch the video to see how it works. FULL ARTICLE - Mediabistro advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.