HuffPo’s ‘Conversations’ to improve comments, make money for AOL

January 29, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue HuffPo's 'Conversations' to improve comments, make money for AOL Politico's shift from Facebook comments The New Republic's digital redesign Study: Google+ is 2nd largest social network 5 ways to build a better, faster, stronger website Inside The Atlantic's agency arm advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal HuffPo's 'Conversations' to improve comments, make money for AOL Here's a tactic to watch: the Huffington Post is leveraging its über-robust audience comments to create separate webpages, called Conversations, for audiences to drill deep into and engage with comment threads that show a lot of activity and interest. The upside for HuffPo owner AOL? New real estate to serve up relevant advertising. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Politico's shift from Facebook comments Politico isn't the only media brand moving away from the Facebook comment plug-in, but its readers appear thrilled with the decision. And that is what media outlets want online: a comment platform that encourages robust engagement from audiences. This can mean weeding out anonymous commenters or spam, but it apparently can also mean not forcing audiences to link their social media personas with their media brand-specific opinions. FULL ARTICLE - Mediabistro The New Republic's digital redesign The New Republic's redesign includes a website and mobile app, as well as something interesting: audio files of its articles. Media brands looking to stand out in today's over-saturated market would benefit from offering products that are not only unique, but useful to segments of their audiences. Audio files, for example, could allow audiences to listen to articles while driving or performing similar activities, as well as benefit blind and low-vision audience members. FULL ARTICLE - Adweek Study: Google+ is 2nd largest social network It's time to pay attention to Google+. You may not use it much, but somebody does—many somebodies, in fact. According to a study conducted by the GlobalWebIndex, Google+ has surpassed Twitter as the second largest social network (behind Facebook). The platform's growth rate in the final month of 2012 was 27%, bumping it up to a global number of 343 million active users. FULL ARTICLE - SocialTimes 5 ways to build a better, faster, stronger website Let's face it, for most companies, a solid website is paramount to gaining consumer trust. Media companies may be able to slide a little longer on legacy loyalty, but as readership shifts more and more to digital platforms, frustration may outweigh nostalgia. Here are 5 tactics for presenting a strong website presence, including speed, safety, and simplicity. FULL ARTICLE - Website Magazine Inside The Atlantic's agency arm Does your company take risks? Or is it happy to sit on the sidelines and wait for others to succeed, so it can copy their tactics? With its agency division, Atlantic Media Strategies, and other products, The Atlantic is winning in the digital market by taking risks and being forward, not by passively observing the landscape. This sometimes means fails (Scientology debacle), but in the long run, these fails are small compared with its wins. After all, in 2012, 59% of The Atlantic's total ad sales came from digital. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.