Is e-commerce a waste of time for magazine brands?

February 01, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Guardian CEO on paywalls, mobile & going global Is e-commerce a waste of time for magazine brands? Top 7 most in-demand tech skills for 2013 6 data-analysis tools anyone can use Are you making any of these 5 ad testing mistakes? Creating vanity URLs in PHP advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Guardian CEO on paywalls, mobile & going global Andrew Miller, CEO of The Guardian, is dealing with the same decisions that are haunting most media company execs this year: how to handle mobile platforms, whether or not to set up paywalls, what types of paywalls to consider, and whether expansion into new markets will yield advertising revenue. Here are Miller's thoughts on these issues and more. FULL ARTICLE - Niemen Journalism Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Is e-commerce a waste of time for magazine brands? Magazines typically have very specific audiences, which could be conducive to selling topical merchandise. But is the revenue generated from such sales enough to offset the potential relationship problems that could arise between your brand and its advertisers? FULL ARTICLE - The Media Briefing Top 7 most in-demand tech skills for 2013 Hiring an IT exec, web development manager, or other professional that will run your digital offerings can be difficult when you don't really even understand what that person does, or should be able to do. Here is a cheat sheet of 7 key skills your tech exec should have under her belt. (Make special note of #6: IT Project Management—the golden egg of skills for this personality type.) FULL ARTICLE - ReadWriteWeb 6 data-analysis tools anyone can use Data analysis—so important to success, yet so elusive to many media companies without the resources to crunch those vast amounts of numbers. Well, here are 6 free, web-based data-analysis tools available to anyone that cares to take a crack at their data. FULL ARTICLE - GigaOm Are you making any of these 5 ad testing mistakes? We're proud of you for testing your ad creative, an essential step in boosting clicks and conversion rates. But are you making any of these 5 mistakes, rendering your test results moot? FULL ARTICLE - Search Engine Watch Creating vanity URLs in PHP Creating special URLs for specific webpages on your site can be beneficial when promoting campaigns and other specialized content, but be sure your developers are taking the proper steps so that subfolders and header redirects don't result in broken links and wasted eyeballs. Here are 4 steps to creating robust vanity URLs. (And for goodness' sake, do not print URLs on billboards by the freeway.) FULL ARTICLE - Treehouse advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.