Monday, February 4, 2013

How media companies can avoid advanced targeted attacks

February 04, 2013 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
Video: Dow Jones grows video traffic 4X YOY
FTC suggestions for app developers, companies on mobile privacy
How media companies can avoid advanced targeted attacks
7 tips on how to be found in a post-search world
8 social media tools in beta worth tracking
Study: What works for B2B social lead generation
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Video: Dow Jones grows video traffic 4X YOY
Further proof that video is the content type on which to focus, Dow Jones reportedly grew its video traffic by four times between 2011 an 2012. How did the media company do it? It started with distributing its video content across 30 platforms and producing hours of content every day. Here's what that effort yielded.
FULL ARTICLE
- Beet.TV
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FTC suggestions for app developers, companies on mobile privacy
Mobile app Path is paying for getting caught with its pants down by the FTC. Here's a bulleted list of how to avoid the same fate from several different perspectives, including what ad networks and developers themselves can do to protect themselves.
FULL ARTICLE
- Skift
How media companies can avoid advanced targeted attacks
If mega media brands like The New York Times and The Wall Street Journal can be the victims of ATAs, what chance does yours have for maintaining digital security? There are steps that can be taken to avoid cyberattackers, outlined here by Gartner Research Director Lawrence Pingree.
FULL ARTICLE
- Gartner
7 tips on how to be found in a post-search world
Search is increasingly falling to the wayside as audiences rely on apps and other emerging technologies to find information. So how can your content remain findable? Here are 7 tips, including getting semantic, and socializing.
FULL ARTICLE
- Search Engine Watch
8 social media tools in beta worth tracking
New social media tools pop up every day, it seems. But which are worth keeping your eye on as potentially valuable resources? Here is a list of 8 that are still in beta, but that could end up being valuable to your organization.
FULL ARTICLE
- RazorSocial
Study: What works for B2B social lead generation
While social media lead generation is still low in the B2B market, 82% of B2B social media leads come from Twitter, according to a study by Optify. Here are key points from the study, including that Twitter outperformed both Facebook and LinkedIn B2B lead gen by 9-to-1, and the importance of Google and organic search to B2B.
FULL ARTICLE
- The Realtime Report
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