The titles that are thriving as digital editions

February 08, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue What would a NYT product for 20-somethings look like? Mobile Internet use expected to surge What Google's new AdWords means for mobile The titles that are thriving as digital editions Magazines' digital circulation soars ... to 2.4% of total The future of search is gravitational 4 tips to create a viral video advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. What would a NYT product for 20-somethings look like? Have you considered how your publication could draw a new demographic market, possibly at a unique price point? In an effort to interest younger, college-aged readers, the New York Times is considering "a limited-content version at a price point calibrated to a just-starting-out-in-life budge," reported Forbes' Jeff Bercovici. Here's what such a product might look like. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Mobile Internet use expected to surge It is not just emerging nations and impoverished communities that will rely on their mobile devices for Internet access anymore. Over the next five years, global mobile Internet use is predicted to grow by 66% per year, according to a report by Cisco. "By 2017, the average mobile user will watch 10 hours of video, listen to 15 hours of music, make five video calls and download 15 apps each month." How will you position your content to be front and center on mobile platforms? FULL ARTICLE - The Washington Post What Google's new AdWords means for mobile Google's upgraded AdWords system is catering to advertisers focusing on mobile platforms, but they will pay for ease-of-use. Here is a breakdown of how the system could work for everyone involved—especially Google. FULL ARTICLE - AdAge The titles that are thriving as digital editions What success most digital editions of magazines (encompassing by definition the majority of digital magazines regardless of platform) are seeing could be attributed to beng thrown in for free with a print subscription, but some are actually thriving. Here are the top 25, along with growth percentages for the first half of 2012. FULL ARTICLE - paidContent Magazines' digital circulation soars ... to 2.4% of total Magazine circulation remained roughly flat in the second half of 2012 as digital editions grew again but remained a small contributor to the whole, according to new figures from the Alliance for Audited Media. Paid digital editions in the second half increased approximately 147% from the second half of 2011, according to the latest twice-yearly report from the AAM. That means digital now comprises about 2.4% of the industry's total circulation. A year earlier, digital was under 1%. FULL ARTICLE - Ad Age The future of search is gravitational Audiences will perhaps soon be able to forget all they have learned about searching for information online, according to Grapple Data, through "information gravitation," which will do the thinking for them. Here's how it works. FULL ARTICLE - GigaOm 4 tips to create a viral video How viral an online video becomes has everything to do with connecting content and audiences, according to a study by the American Marketing Association. This may seem like common sense, but the content-audience connection can be broken down into 4 tactics that focus on tapping into audience reactions. FULL ARTICLE - Search Engine Watch advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.