The Right Side Wipeout Equals Musical Chairs

Right Side Wipeout Survival Strategies Free Video Watch it Here   Mel,   There used to be 11 chairs.   Now there are 7.   4 good ones and 3 bad ones.   4 advertisers will have little crowns on their heads. 3 advertisers will have little dunce caps on their head.   But hey, sometimes it’s better to be a dunce than to lose your chair entirely.   This video reveals the strategy you need for keeping your chair now that Google has stopped the music   Watch it here.   Perry Marshall                 ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Why the Right Side Amputation is Good AND Bad News

Right Side Wipeout Survival Free Presentation Watch it Here   Mel,   There’s blood in the water.   There can be no question that after the waves have settled on this right side wipeout, there’s going to be a lot of bloody carnage floating on the tide.   But it’s not all bad news. Here’s why…   The bloodiest Google AdWords wipeout I’ve witnessed so far, started back when Google introduced quality scores.   One day 100,000 affiliate marketers woke up with their businesses underwater. I remember doing a conference call with 3,600 desperate people all wondering what the flip was going on.   A lot of them “died” and were never seen again. Just washed away.   This change is much less onerous. This time nobody is arbitrarily deciding you're dead. You have to just change strategies.   This is good news because many (most) marketers will not change. Either because they are not ambitious enough or they just don’t know that they can.   And that’s good news for you if you’re willing to change.   Get the Good News Here   Many people reading this email will be making MORE money than ever before in as little as 60-90 days from now…maybe less.   If you’re willing to pay attention, do some work, and change.   PPC experts, James and Joseph Bridges are experts you need to pay attention to.   And they shared their right side survival strategies here.   This is what you need to do to surf the wave of the post-right-side-wipeout world.   Carpe diem,   Perry           ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Apple Spanks Ballmer In The Smartphone Wars

Mel,   Longtime Planet Perry member David Merkel recently asked:   In your "12 Secrets of the Evolutionary Entrepreneur", you mentioned:   Brick and Mortar (the old "friction" world) is 80/20. The Web (21st century "frictionless"world) is 90/10. That one statement, if you really "get" it, is world an entire year of Mastermind Club.   I am not certain that I 100% "got" it, so would appreciate if you could explain/elaborate this point.   Glad to oblige, David. This point es mucho importante.   Two trends have converged over the last decade that take "normal" 80/20 and put it on steroids: the explosion of the Internet, and globalization.   Remember that 80/20 exists for one simple reason: positive feedback.   When you reward a behavior, you get more of that behavior, which results in more rewards—it's the never-ending cycle that drives change and evolution.   Before the Internet, the feedback loops that drive 80/20 could take months or even years to come full circle.   I still remember dropping off stacks of sales letters at the post office, then waiting WEEKS to find out if my letter would bomb or soar.   Now you can use the Swiss Army Knife to crank out 10 different sales messages, then slap them into your Facebook ads account and know within minutes what your customers are responding to.   And then you can take the top 3 and tweak THEM and see what your customers do.   In the 90/10 world of the 21st century, evolution happens at warp speed.   At the same time, the web has also opened up the entire world for competition.   On one hand that's great news for entrepreneurs, because it means that anyone with a laptop and some ambition can compete in any market.   But also means that anyone with a laptop can compete with YOU.   This is the two-part formula that drives 90/10 hyper-evolution: more players plus lighting-fast feedback.   When a market opens up in the 90/10 world, 1-2 "winners" quickly emerge—and it's almost impossible to dislodge them.   Microsoft learned this the hard way in the "smartphone wars."   Steve Balmer and company saw the threat looming from Apple (and  Google soon after that), but by the time they launched their Windows Phone mobile operating system, they were three years late to the party.   iOS and Android together had locked up 96% of the market, and MS couldn't even crack 3%.    Economist Thomas Friedman wrote about this in The Lexus and the Olive Tree:   The gap between first place and second place grows larger, and the gap between first place and last place becomes staggering. In many fields there is rarely one winner, but those near the top get a disproportionate share.   The potential market for any good or service, for any singer or songwriter, for any author or actor, for any doctor or lawyer, for any athlete or academic, now extends from one end of the world to the other. This unprecedented openness and opportunity for mobility enables, encourages and in many ways requires firms, industries and professionals to try to cover this worldwide market – otherwise somebody else will.   And when one of these players emerges as the winner – as 'The Accounting Firm', 'The Doctor', 'The Actor', 'The Lawyer', 'The Singer', 'The Salesman', 'The Basketball Player', 'The Man' or 'The Woman' in any particular field, that person can potentially win not only the United States or Europe, not only Japan or China. He or she can reap enormous profits and royalties from everywhere else at once.   Now chances are for you the name of the game is not being The Doctor. That spot is taken.   No, your job is becoming The Internal Medicine Specialist for patients who are 60 years old and older.   It's not about being The Lawyer. It's about being The Attorney for Industrial and Environmental Tort Law in central Indiana.   You need to super-specialize, so that even on the mighty Internet, you are a big fish in a little pond.   When I consult one-on-one with private clients and Roundtable members, this is what we talk about:   How to redefine your niche so that you're #1—and the rules of 90/10 work in your favor.   Cuz when you're #1, business is a whole lot easier and more fun than when you're fighting for the scraps as #3.   Carpe Diem,   Perry Marshall   P.S. I'm now accepting applications for Roundtable 2, which begins in May. Contact Tiffany@PerryMarshall.com to apply.               ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

NEW: Don't miss out on this GAME-CHANGER

Mel,   In Maui, I held a now-legendary Google AdWords seminar where I gave a presentation called The Game-Changer.   In that presentation, I completely turned 120 years of direct-marketing assumptions upside down and showed how all the old-school rules were changing.   It was received with GREAT enthusiasm, but...I think that only 5% (and maybe only 1%) of Planet Perry members latched onto it.   With the recent changes with Google and social media, my Game-Changer system has suddenly exploded in its significance.   It stands to completely change the way you think about ALL pay-per-click advertising.   If you sign up for my Right Side Wipeout AdWords training before midnight Central on Sunday, March 13, I'll BONUS you INSTANT-ACCESS to the Game-Changer session for FREE.   Click here for more from Perry   I should mention that the Game-Changer presentation isn't available with any other course or offer. The only way to get your hands on it is to register before the deadline.   Join Right Side Wipeout before 11:59PM Central Sunday.      Don't miss out,   Perry       ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

DEADLINE REPLAY: Secrets of a Million-Dollar Membership Site

Mel,   The replay of Secrets of a Million-Dollar Membership Site with Casey Graham has been posted here.   Casey shared with Perry and all the attendees how he discovered a whole new kind of membership site that made money while he slept...    ...and took Casey from ZERO recurring revenue and $80,000 in debt to $8K per month in 90 days.   Now he's making over $2 million a year.   If you missed the live session, you need to hear the 7 things Casey learned about setting up a membership site that pays you every single day.   Don't delay--the replay comes down Sunday at 11:59PM Eastern.   PERMANENTLY.     Watch the replay while you can     To your success,   Customer Service Team Perry S. Marshall & Associates     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The 80/20 of Google’s Right Side Wipeout (Free, Live Presentation)

Mel,     And just like that, the right side of AdWords was swept away.    Oh, the carnage and the chaos. Oh, the wringing of hands and the gnashing of teeth.   But, I see it as a gift.    I see it as 80/20 playing out naturally…as it always does.    Why is it a gift?    Because if you’re on the correct side of 80/20, then every time 80/20 updates or rolls through the system…things get much better for you.    Conversely, if you’re on the wrong side of 80/20, every time 80/20 rumbles through things get much, much worse for you.    And this is Google’s latest 80/20 shockwave.    If you can get on the good side…and you CAN if you know how…it’s very good news.    If you don’t figure out how to get on the good side…you’re gone. Period.    That’s the way 80/20 works.    As I’ve always preached, do not get caught on 80/20’s bad side!   And on Wednesday May 9 at 4PM Eastern, the Bridges brothers and I are going to show you how to stay on the good side of Google and survive the Right Side Wipeout.    The 5 Things You Need to Know to Survive “The Right Side Wipeout”   • Why this latest Google change is a bright, flashing signal that we are now in a “multiple platform” ad game…you must compete in more than one platform or get swept away.    • How to save yourself from bidding yourself into oblivion.   • Why there will now be a much wider chasm between the haves and have nots…if you’re on the haves side things just got WAAAAAAY better, if you’re on the have not side, things just got way worse.    • Why the days of surviving with just split testing ads and site links are gone forever. Give it up now.     • Why you need to do things that Big Boys are doing…but smarter and more efficiently…to survive.     • The one ability that will allow you to crush your competition in the Post-Right Side Wipeout era.   Who are the Bridges Brothers?   Long-time Planet Perry experts, the Bridges brothers manage ad spend of over Half a Million Dollars per DAY.    Plus, they are a bundle of energy and positivity. So, this will be a fun, jam-packed, eye-popping presentation.    REGISTER HERE   Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Twisted Sister And The Dual-Edged Sword Of Success

Mel,   In the '80s there was this rock band called Twisted Sister.   The lead singer Dee Snider once talked in an interview about their early days as a starving garage band...   Money was tight, the hours were long, and the gigs were tough.   And out of this struggle came their best-loved songs about failure, angst and frustration.   But then "We're Not Gonna Take It" started selling, and they hit the jet stream.   Money started pouring in. They were in demand for concert appearances, interviews, photo shoots, everything.   One day Dee Snider stops and says to himself, "Dude, THIS DOES NOT SUCK!"   But he found himself in a dilemma. The pain was over. The failure, angst and frustration of being a starving artist was now a thing of the past.   He was having wine and cheese parties on in his rock star motor coach, instead of packing drums and guitar amps into a station wagon.   So what kind of anger and frustration were they going to write and sing songs about now?   "After that, I knew I could write hits, and I did," Snider explains, "but we were successful now. It just didn't have the same impact as before."   If the best market to sell to is one where you've been the person you're selling to. But slowly forgetting the aches and pains of your customers is a sure way to become estranged from them.   Take me, for example.   I've got my stories about the agony of making cold calls, but fact is, I haven't made a cold call in almost 20 years.   I still remember it vividly, but I have to stop for a minute and recall the experience. It's not something I live with anymore.   If I'm going to emotionally connect with my customer, I have to exercise that part of my imagination. You do, too.   It always irks me when I meet VIPs and presidents of companies who not only don't relate to their customers, they have contempt for them.   A symptom of the problem is that they refer to everything in the abstract. They talk about "the marketplace" instead of talking about real customers and real human beings.   Now yes, sometimes I slip into abstract talk myself, but I can't ever forget that the people who read my newsletter, read my emails, read my clients emails, are real people who wake up in their underwear, brush their teeth in the morning, slog down the expressway with hot sludgy coffee in their lap, and are constantly interrupted by emails and cell phone calls. They've got mothers-in-law and ornery teenagers and stuff on their minds.   This is the stuff of ordinary life, and it needs to be part of your communication with your customers.   The other danger here is that YOU don't forget any of this—but you abdicate your duties to plasticized, abstractified, soulless, spreadsheet-quoting consultants.   There's nothing wrong with outsourcing—and in fact it's essential. For your business to grow you have to let go of the things you're merely competent at so you can focus on areas where you excel.   But when you're looking to bring in a hired gun, remember that most of them haven't lived through the same pain and angst as you and your customers.   You only want to work with consultants who've walked a mile in your customer's shoes—or else are willing to put in the hard work to develop the empathy required.   That's why Marketers 24/7 is my first stop when I need a job done these days.   The freelancers and consultants I've met through Marketers 24/7 get that marketing isn't just CTRs and clickbait headlines.   They're professionals who can help you keep the soul of your business—by never losing touch with the real people whose problems you solve.  . You can join here.    Carpe Diem,   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

…but they didn't know *YOU*

The most prestigious club in Planet Perry convenes in JUST 9 weeks   To apply call +1(312)437-8433.     Mel,   Almost EVERYBODY dreams of someday….   Writing a book Traveling the world Being a star Starting a business   and it's easy to TALK about it.   Talk is cheap.   As soon as you get any farther than climbing the latter at a J.O.B., the herd thins real fast.   There's always an excuse. The kids, the college savings, I need to spend more time with my family, yada yada.   The entrepreneurial journal is lonely and painful. Nobody really knows what you deal with. I remember the first time I hired someone (Jeremy), I was beside myself with paranoia. "What if payday arrives and I can't produce the dinero?"   Once I wrote a blog post that said "How many of you have mortgaged your house to meet payroll" and it seemed like almost everybody.   There's the obvious stuff you've gotta overcome. Stuff like that. But there's a whole buncha not-so-obvious stuff too. Like learning to go out and sell something when your heart is throbbing with fear. Like finding out that even though you don't know any more than anybody else, YOU are the only one willing to take charge, so… you're in charge.   You don't say to yourself "I'm the only one who seems to know what needs to get done around here" because you're a narcissist.   You say that cuz it's true.   Welcome to the world of The Buck Stops Here.   When The Buck Stops Here, 95% of people will not understand the world you live in, because the world THEY live in is: The buck stops somewhere else.   You can't go to church and complain about your $360,000 tax bill. They won't understand. "Cry me a river."   You also can't head down to the local pub and complain about how someone wants to give 1 year free maternity and paternity leave to Everyone. Someone might throw a beer bottle at you.   Kind of a thankless job sometimes.   But it does have its rewards.   A whole BUNCH of people on Planet Perry have written a book, traveled the world, been a star (at least in some tiny corner of the world) and yes, started a business.   I think one of the greatest things is the quality of your peers.   The herd is thin and the ones that are left - well, they certainly have the smell of battle on 'em.   And you find that, contrary to stereotypes, they're actually EXTREMELY generous. Heck, they're just so happy to be sitting across the table eating burgers with someone who UNDERSTANDS them, they'll tell you anything you wanna know.   And every syllable drips with experience and struggle and victory.   The entrepreneurial life is one where you fail more often than you succeed.   You come to understand there is something blessed, maybe even sacred about failure.   It has this odd way of letting you know your place in the world. As long as you don't get complacent, it keeps your ego solidly in check.   You know that half the things you think are true probably aren't, and half the things you KNOW are true are almost certain to change next week.   You surf the edge of chaos, enjoying the thrill of the ride. The agony and the ecstasy.   Some people said you'd never be anybody. You were learning disabled or a "C" student or you couldn't concentrate or you were a pain in the ass or whatever.   They judged you however they judged you.   But they didn't know YOU. The real you deep inside, the one who decided, somewhere along the way, that dodging the swinging tire irons and rolling with the punches was better than a life of quiet desperation.   I always loved the old bit of advice to professors: “Be nice to the A students because someday they’ll become your fellow professors. Be nice to the B students because their parents sign your paychecks. And be nice to the C students cuz someday they’re build you a performing arts center.”   Roundtable is meeting outside of Chicago some weeks from now. Mostly we're C students (myself included) with a touch of ADHD, and most of us are a pain in the ass, and we're all misfits. It's the gathering of the great Hermit Colony.   And it's a blast.   We don’t accept all who apply, but those who get in are in for a wild ride.   Just know that wherever you are, whatever you're doing today, if you've chosen the lesser-trod path of more failure than success, more uncertainty than exact answers, and The Buck Stops Here, you've won OUR respect.   And most importantly, YOURS.   Seize the Day.   Perry Marshall             ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here