Publishers, fear not the age of the machines

March 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Why the Financial Times is a news company of the future Former NYT editor on tech cults, native advertising, and the benefits of buyouts Publishers, fear not the age of the machines The perfect news application designed for Google Glass? 25 inspirational mobile and UI app designs Google Reader, RSS reader alternatives advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Why the Financial Times is a news company of the future Now is the time for news companies to project what their operation will look like in 5 years, and start working toward that goal. For inspiration, here is a look at the "newsonomics" of FT's forward thinking operations, including its digital transition, mobile monetization, and leveraging of data assets. FULL ARTICLE - Niemen Journalism Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Former NYT editor on tech cults, native advertising, and the benefits of buyouts Former New York Times executive editor Bill Keller has waded into the "new media guru" waters, expounding on the slippery slope of native advertising, why he thinks there is a "cult of ubiquitous media, of social media in particular," and more. FULL ARTICLE - Forbes Publishers, fear not the age of the machines It may sound like a summer blockbuster, but the Age of the Machines in publishing refers to programmatic buying. Here is a look at why "social acts, page views and incremental traffic" mean opportunities for publishers to stand out in this space. FULL ARTICLE - Digiday The perfect news application designed for Google Glass? Google Glass may still seem a bit Tomorrowland, but wearable devices will become mainstream sooner rather than later. Does your publication have a strategy for these "futuristic" baubles? Here is a look at what the perfect news application designed for Google Glass would look like. FULL ARTICLE - paidContent 25 inspirational mobile and UI app designs At its core, a mobile or user interface application should be both useful and attractive. But achieving both of these goals can be challenging for media companies. Here are 25 great designs to inspire your app development team. FULL ARTICLE - 2 Experts Design Google Reader, RSS reader alternatives Has your editorial team been depending on Google Reader in order to perform its curation duties and to remain abreast of breaking news? If so, they may be a bit upset by the reported shuttering of the product this summer. Luckily, there are other RSS options out there. Here is a crowdsourced list of Google Reader alternatives currently on Listly. FULL ARTICLE - Listly Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Boston the band: When humans are slave to the machines

Mel, Some songs sound quaint and dated after just a few years. A precious few are eternally young. What's the difference? Boston's first album, which in 1976 was the best selling debut of any band in history, offers a clue in the liner notes, which are printed on the back of the LP: Consider the use of technology as an instrument, all the more remarkable because this is a first album. Of the tendency for technology to take over in the hands of lesser practitioners, Tom Scholz says, "It depends completely on the person using it. People have already fallen prey to that, in my opinion, with items that they just go out and buy to get a certain sound without really understanding where that sound comes from and how to apply it." Ever heard an album where the musician got super excited about some sound on his his synthesizer, so he continues to annoy you with it on every track? Blech. Boston's founder Tom Scholz did not fall prey to that temptation. Tom was an MIT grad, a product developer in his day job at Polaroid, and an incessant inventor who played with everything from go-karts to model airplanes. His signature guitar sound led him to produce the legendary "Rockman amplifier." The music could have easily become a slave to his inventions, but instead, his inventions served his music. Very well, thank you very much. And THAT is why "More than a feeling" still gets played on a thousand radio stations every day, 37 years later. The siren song of technology, the temptation to prostrate yourself and serve the machine, is 100 times greater in 2013 than it was in 1976. How many people write for Google instead of real human beings? How many articles and blog posts and social media projects are stale bread one week after they're posted? That's not longevity. That's not influence. It certainly lacks authority and impact. (And hey, didn't the science fiction writers predict this would happen?) The Influential Writing Retreat is not about copywriting per se, though much will be said about copy. It's not about stringing words together, and I will NOT be spending much time on my own inventions such as Swiss Army Knife. No, the focus will be the underlying structure, the foundations, your very roots - where your writing comes from in the first place, and the elements of YOUR natural writing voice. As a class, the group members will find and develop your signature style. Nothing like this has been taught in any copywriting course. May 7-9, Chicago http://www.perrymarshall.com/influential/ Perry Marshall - - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Video: The FTC's new dot com rules

March 14, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Video: The FTC's new dot com rules Media companies must take a stand on audience value 5 ways publishers can capitalize on mobile trends Solutions for journalism's future business model 10 websites where you can get free stock photos The future of minimalist web design advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Video: The FTC's new dot com rules The FTC has released a new guidance for mobile ad disclosures, of which media companies should be aware. Take a look at this video, which offers a "mini law lesson" regarding the new rules. Bottom line: be clear, conspicuous, and true. FULL ARTICLE - AdAge advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Media companies must take a stand on audience value Premium publishers must re-evaluate their value proposition, positioning themselves as the highest quality environments for brand engagement – and then turning that engagement into real economic value. FULL ARTICLE - eMedia Vitals 5 ways publishers can capitalize on mobile trends Audiences are using their mobile devices. Because of that fact (supported by comScore's 2013 Mobile Future in Focus report), media companies need to make their content available on mobile devices, whether or not the revenue is immediately there. Here are 5 ways for publishers to tackle mobile. FULL ARTICLE - Poynter Solutions for journalism's future business model Believe it or not, media is not just about making money. Sure, it takes revenue to keep the ball rolling, but journalism has always fought to be a public service. Here is a look at 4 business models that could protect and prolong news services that strive to keep the world even-handed, including patronage, support from foundations, crowd-funding, and public funding. FULL ARTICLE - The Media Briefing 10 websites where you can get free stock photos In these tough times, something for nothing sounds pretty good. While nothing is entirely for nothing, here are 10 websites offering stock photos for commercial use in exchange for zero dollars. FULL ARTICLE - Design Instruct The future of minimalist web design Clutter begone! It may be time for your publication's website to embrace this concept and do a bit of spring cleaning to your web design. Here are 4 concepts to get you started on the path to a clean, elegant, audience- and device-friendly website. FULL ARTICLE - Desizn Tech Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

The NYT's redesigned article experience

March 13, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The NYT's redesigned article experience SXSW highlights for digital media pros Introducing Pinterest web analytics Building a virtuous cycle of design and analytics Print-on-demand removes risk from publishing LinkedIn launches SlideShare ads advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The NYT's redesigned article experience In the world of digital media, refining and improving upon your model is almost always good business. Here, The New York Times shares its redesigned article experience, including website and tablet navigation, and easy access to comments. (Let us know what you think of the prototype @emediavitals.) FULL ARTICLE - The New York Times advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. SXSW highlights for digital media pros Several announcements and other news coming out of this week's South by Southwest geekfest are relevant to media. Here's a recap of 9 happenings that have implications for digital publishing. FULL ARTICLE - eMedia Vitals Introducing Pinterest web analytics Chances are your publication is leveraging Pinterest to share unique images, but how do you know if the effort is worth your resources? Is your audience really sharing your content from the platform? Introducing Pinterest analytics to answer those questions. Here's what the tool offers, as well as the 4 steps it will take to get started. FULL ARTICLE - Pinterest Blog Building a virtuous cycle of design and analytics Experimentation with tablet editions is just the beginning of a new era of "intelligent content," in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. FULL ARTICLE - eMedia Vitals Print-on-demand removes risk from publishing Trend to watch: Your all-digital strategy removes the cumbersome overhead of print publishing, but you could be missing out on revenue opportunities. Enter print-on-demand services, which let you turn select digital content into a premium revenue stream. Here is a look at one publisher's success with the model. FULL ARTICLE - The Media Briefing LinkedIn launches SlideShare ads LinkedIn has launched an interesting offering for marketers: the ability to deliver SlideShare ads to targeted audiences. SlideShare Content Ads will allow users to view presentation-style messaging on-page, and LinkedIn's unique structure allows marketers to ensure that the ads are relevant to users. How could you publication offer a similar service for marketers to target your unique audience? FULL ARTICLE - MediaPost Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.