Why you measure Facebook engagement inaccurately

March 12, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue WSJ staffers told to 'accelerate' 5 challenges for publishers adopting HTML5 Why you measure Facebook engagement inaccurately 5 facts you need to know about convergence analytics Marketers want to take email mobile 5 lessons from API giants like Twitter and Google advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. WSJ staffers told to 'accelerate' Is your editorial team aware of when your audience is visiting your publication's site? In a recent memo, The Wall Street Journal's Raju Narisetti encouraged staffers with a chart showing traffic to the paper's site. Pay attention to the comment posted under the memo explaining that readership timing and publishing timing are out of synch. FULL ARTICLE - Jim Romenesko advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 5 challenges for publishers adopting HTML5 Nothing is perfect, not even HTML5. Here are 5 challenges to consider when evaluating the possibility of adopting HTML5 for your digital production operations. FULL ARTICLE - The Media Briefing Why you measure Facebook engagement inaccurately While there is more than one theory about measuring social media engagement, here is one that presents valuable points to consider while building your measurement strategy. FULL ARTICLE - The Wall 5 facts you need to know about convergence analytics Multi-channel analytics means more data for marketers, but it also means more responsibility in terms of accuracy. To understand where multi-channel analytics, or convergence analytics, stands in today's operations, here are 5 points to consider. FULL ARTICLE - ClickZ Marketers want to take email mobile Results of a Marketing Sherpa survey reported that "mobile and social are the only two technology developments that more than half of marketers said will affect their email marketing plans in 2013." Is your publication ready for the shift to mobile devices, including tablets? FULL ARTICLE - eMarketer 5 lessons from API giants like Twitter and Google Not sure how to approach APIs? Here is a breakdown of how companies including Twitter, Google, and Amazon have built, placed a value on, and leveraged theirs. FULL ARTICLE - VentureBeat Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.