Special offer for my “bombshell” presentation

Mel, I've been hearing from many of you who want to attend Equity 2.0 but can't commit to the full three days in Chicago. So I'm making an unprecedented offer: I'm streaming JUST the first 2.5 hours of Equity 2.0 for $1,490 (or just $990 for New Renaissance 12 members). That's my "AI Transformation Matrix" session – the bombshell presentation that will definitively establish which business models are dying, which are thriving, and exactly how to pivot YOUR specific business for maximum growth in the AI revolution. This session alone will: Decisively establish the "Green/Yellow/Red lights" of the OLD INTERNET→NEW AI transition Custom tailor this matrix to your specific niche and business using tools we've designed for this event Give you a situation-specific game plan for where to pivot and how to prosper in the 2025 Axis Shift Full disclosure: In-person attendees will get networking that's not available remotely, and, of course, the remaining 2.5 days of transformative content. But if you can't attend in person, this is the ESSENTIAL session you cannot afford to miss. Why am I offering just this segment? Because I'm so confident in its value that my guarantee applies fully to the D1M stream: If by 11 AM you don't feel you've already received far more value than what you paid, I'll refund your money completely. 60% of online businesses are on life support right now. That's not fear-mongering – it's the harsh reality of the AI revolution unfolding before our eyes. The classic cash cows that worked reliably for decades are headed for ZERO in two years. But this isn't just destruction – it's a MASSIVE WEALTH TRANSFER. Which side of history will you be on? Register for the D1M Stream - $1,490 New Renaissance 12 Members Click Here - $990 (member sign-in required) Of course, if you want the FULL experience – including Shanyn Stewart's tax strategies that saved me $60K per year, Greg Elfrink's digital asset acquisition blueprint, Richard Koch's Star Principle presentation, and much more – I strongly encourage you to join us for the full 3-day Live Stream event. Register for the Full Event The choice is yours, but either way, don't miss the essential transformation matrix that will determine your business survival over the next 18 months. Seize the day, Perry Marshall   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Don't Fall Into These 5 Traps As Business Undergoes Massive Transformation

IMPORTANT: The deadline for in-person Equity 2.0 Seminar registration is 6pm Eastern TODAY, April 18. After that, it's Live Stream only. Save your seat now! Mel, We're standing at a critical juncture in business history, and I wanted to share something urgent with you. When Bob Regnerus joined us for a strategy session last week, he dropped a bombshell insight that perfectly captures why the upcoming Equity 2.0 Seminar (April 22-24) is so critical right now: "We're in the middle of a Hot Wheels loop-the-loop transformation. From 1995-2000, the world went through a major loop with the internet revolution. We're now entering a similar loop with AI (2023-2027)." When you're in the middle of a loop-the-loop: Everything feels upside down Old rules no longer apply Your instincts can't be trusted Those who fail to adapt will crash But those who navigate the loop successfully emerge with incredible momentum. Here's what will cause your crash… Believing You Need More Information: "The truth is, you don't need more information. What you need is integration of the information." 83% of seminar information is forgotten within 30 days if not integrated into your identity. The Success/Shame Cycle: Past disappointments create defensive barriers to new opportunities. "Remember what happened the last time you paid for a seminar and nothing changed?" This creates trauma that prevents growth. Identity Conflict: There's a "terror barrier" between who you are now and who you need to become. Most people retreat to their comfort zone instead of crossing it. Trauma of Trying: Failed attempts create limiting stories. Yet as we discussed, "The only time you really learn anything is when the experiment does something completely different than what you expected." Lone Wolf Syndrome: "The idea that you could achieve everything by going about it alone." The entrepreneurs who thrive through disruption have strong communities around them. That's why at our upcoming Chicago event (April 22-24), we're taking a fundamentally different approach: By 11:00 AM on Day 1, you'll receive a TRANSFORMATION MAP for your specific business—showing exactly which parts will thrive in the AI economy, which are on life support, and which need immediate pruning. This isn't about tactics. This is about orienting yourself within proper principles to navigate the most significant economic and technological shift of our lifetimes. As Bob said, the old model of "show up, get information, go home" no longer works. This is why our approach is different: Break through limiting belief systems on Day 1 Stack new skill sets for the AI economy on Day 2 Build your customized action plan with expert guidance on Day 3 Ironclad "First Morning" Guarantee: If by 11 AM on Day 1, you haven't already received FAR more value than what you paid, I'll refund your money on the spot plus $1,000 for your travel expenses. That's how confident I am that the first two hours alone will radically transform your business trajectory. [YES, I WANT TO ATTEND IN PERSON] [YES, I WANT THE LIVE STREAM] When we emerge from this "Hot Wheels loop" in 2027, the business landscape will be fundamentally different. The question isn't whether disruption is coming—it's already here. The only question is: Will you be one of the few who thrive through it? Seize the day, Perry Marshall   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

"I'm not selling my business, so why should I attend Equity 2.0?" (A question answered)

Mel, We got this email last week… "When Equity 2.0 first came out, I decided it wasn't for me because I wasn't looking to sell my business, buy a business, or raise money." Here's my response… "For a person who has zero interest in ever selling their company, about one-third of the seminar will not apply. And that number is probably high.  Because everyone eventually has an exit, whether planned or not.  But the sessions about properly positioning your business and the AI Pivot on the very first morning of the seminar, will deliver 5X your money's worth easily.  People do not realize the extent to which the 'average' definition of marketing (manipulating people to run through the maze, ring the bell and get the cheese) is getting decimated." In fact, let me break down the value for you if you have "zero plans" to sell your business: • The AI Pivot: Understanding which parts of your business model will survive AI disruption and which need to evolve – this affects EVERY business owner. • Shanyn Stewart's Tax Strategies: Perry and Laura recently discovered they could have saved $60,000 annually with these strategies – most accountants won't show you these approaches. Again, EVERY business owner.  • JCron's Customer Experience Framework: Even if you never sell, creating systems that deliver exceptional experiences will multiply your profits. EVERY business owner.  • Ron Wilder's Negotiation Techniques: Whether negotiating with vendors, clients, or partners, these physical presence skills apply to (say it with me) EVERY business owner.  • Richard Koch's Star Principle Session: The fundamentals of creating a business that dominates its niche apply whether you exit or not. In other words, EVERY business owner.  Here's the bottom line: Whether you're building to sell or building to keep, the fundamental principles of creating REAL equity are identical.  The difference is only in who ultimately benefits from that equity – you as a lifelong owner, or you as a seller. That's why I promise that by 11am on Day 1 you haven't already received value worth your registration fee, we'll refund your money PLUS $1,000 for your travel expenses. Let me just put it this way.... a lot of entrepreneurs lack ambition, are going through the motions, and haven't really done anything interesting or innovative in 3-5 years, and THIS IS NOT A TIME TO BE PASSIVE ABOUT ANYTHING. The window to position your business for the AI era is closing fast.  Will you be on the right side of this shift? Register Now Don't delay. The deadline for in-person seminar registration is 6pm Eastern on Friday, April 18. After that, it's Live Stream only. Save your seat now. Seize the day, Perry Marshall   P.S. Check out the detailed schedule on the seminar page. We've added a special section highlighting the value for "forever owners" in each part of the agenda.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Are you ready for the massive wealth transfer to come?

Mel, 60% of online businesses are on life support right now. That's not fear-mongering – it's the harsh reality of the AI revolution unfolding before our eyes. Regardless of your industry, the rules of business value are being completely rewritten. Even traditional manufacturing and service businesses that have bolted information-driven front-ends onto their marketing funnels are in serious trouble. The classic cash cows that worked reliably for decades – manuals, courses, PDFs, videos – are in a nursing home and headed for ZERO in two years. But here's what fascinates me... This isn't just destruction – it's a MASSIVE WEALTH TRANSFER. When Yellow Pages collapsed, Google Maps was born. When travel agencies disappeared, Airbnb emerged. As conventional marketing firms gasp their last breaths, AI-powered business systems delivering 10X more value with 90% less friction are rising to take their place. The question isn't whether your market will be transformed, but whether you'll be among those harvesting unprecedented opportunity from its inevitable reconstruction. There are only two options: OPTION A: Cling to outdated business models as AI makes them increasingly irrelevant, watching your margins erode, your lead generation dry up, your business value evaporate. OPTION B: Relish transformative technological power, positioned in high-value, competition-proof business models with robust equity, secure against the coming market disruption. The difference isn't talent or hard work – it's making the right Axis Shift in the next 18 months. That's why I'm inviting you to join me at Equity 2.0 in Chicago, April 22-24. In the first TWO HOURS of Day One, I'll lay down the definitive new rules of marketing in the AI era. By 11:00 AM, you'll possess a custom-tailored transformation matrix for your specific business – showing exactly which parts will thrive, which are on life support, and which are dead branches to prune immediately. My promise is simple: If you haven't already received FAR more value than what you paid by 11 AM on Day One, I'll refund your money on the spot plus $1,000 for your travel expenses. [REGISTER FOR EQUITY 2.0 NOW] The greatest fortunes of the next decade will come from those who ruthlessly eliminate what no longer creates value and double down on what AI amplifies rather than replaces. Which side of this wealth transfer will you be on? Seize the day, Perry Marshall   P.S. You're either on the right or wrong side of this tsunami – there is no middle ground. Secure your spot at Equity 2.0 today and position yourself to capture this once-in-a-generation wealth transfer opportunity.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459