Mel,
We got this email last week…
"When Equity 2.0 first came out, I decided it wasn't for me because I wasn't looking to sell my business, buy a business, or raise money."
Here's my response…
"For a person who has zero interest in ever selling their company, about one-third of the seminar will not apply.
And that number is probably high.
Because everyone eventually has an exit, whether planned or not.
But the sessions about properly positioning your business and the AI Pivot on the very first morning of the seminar, will deliver 5X your money's worth easily.
People do not realize the extent to which the 'average' definition of marketing (manipulating people to run through the maze, ring the bell and get the cheese) is getting decimated."
In fact, let me break down the value for you if you have "zero plans" to sell your business:
• The AI Pivot: Understanding which parts of your business model will survive AI disruption and which need to evolve – this affects EVERY business owner.
• Shanyn Stewart's Tax Strategies: Perry and Laura recently discovered they could have saved $60,000 annually with these strategies – most accountants won't show you these approaches. Again, EVERY business owner.
• JCron's Customer Experience Framework: Even if you never sell, creating systems that deliver exceptional experiences will multiply your profits. EVERY business owner.
• Ron Wilder's Negotiation Techniques: Whether negotiating with vendors, clients, or partners, these physical presence skills apply to (say it with me) EVERY business owner.
• Richard Koch's Star Principle Session: The fundamentals of creating a business that dominates its niche apply whether you exit or not. In other words, EVERY business owner.
Here's the bottom line: Whether you're building to sell or building to keep, the fundamental principles of creating REAL equity are identical.
The difference is only in who ultimately benefits from that equity – you as a lifelong owner, or you as a seller.
That's why I promise that by 11am on Day 1 you haven't already received value worth your registration fee, we'll refund your money PLUS $1,000 for your travel expenses.
Let me just put it this way.... a lot of entrepreneurs lack ambition, are going through the motions, and haven't really done anything interesting or innovative in 3-5 years, and THIS IS NOT A TIME TO BE PASSIVE ABOUT ANYTHING.
The window to position your business for the AI era is closing fast.
Will you be on the right side of this shift?
Register Now
Don't delay. The deadline for in-person seminar registration is 6pm Eastern on Friday, April 18. After that, it's Live Stream only. Save your seat now.
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