Mel,
We're standing at a critical juncture in business history, and I wanted to share something urgent with you.
When Bob Regnerus joined us for a strategy session last week, he dropped a bombshell insight that perfectly captures why the upcoming Equity 2.0 Seminar (April 22-24) is so critical right now:
"We're in the middle of a Hot Wheels loop-the-loop transformation. From 1995-2000, the world went through a major loop with the internet revolution. We're now entering a similar loop with AI (2023-2027)."
When you're in the middle of a loop-the-loop:
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Everything feels upside down
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Old rules no longer apply
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Your instincts can't be trusted
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Those who fail to adapt will crash
But those who navigate the loop successfully emerge with incredible momentum.
Here's what will cause your crash…
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Believing You Need More Information: "The truth is, you don't need more information. What you need is integration of the information." 83% of seminar information is forgotten within 30 days if not integrated into your identity.
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The Success/Shame Cycle: Past disappointments create defensive barriers to new opportunities. "Remember what happened the last time you paid for a seminar and nothing changed?" This creates trauma that prevents growth.
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Identity Conflict: There's a "terror barrier" between who you are now and who you need to become. Most people retreat to their comfort zone instead of crossing it.
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Trauma of Trying: Failed attempts create limiting stories. Yet as we discussed, "The only time you really learn anything is when the experiment does something completely different than what you expected."
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Lone Wolf Syndrome: "The idea that you could achieve everything by going about it alone." The entrepreneurs who thrive through disruption have strong communities around them.
That's why at our upcoming Chicago event (April 22-24), we're taking a fundamentally different approach:
By 11:00 AM on Day 1, you'll receive a TRANSFORMATION MAP for your specific business—showing exactly which parts will thrive in the AI economy, which are on life support, and which need immediate pruning.
This isn't about tactics. This is about orienting yourself within proper principles to navigate the most significant economic and technological shift of our lifetimes.
As Bob said, the old model of "show up, get information, go home" no longer works.
This is why our approach is different:
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Break through limiting belief systems on Day 1
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Stack new skill sets for the AI economy on Day 2
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Build your customized action plan with expert guidance on Day 3
Ironclad "First Morning" Guarantee:
If by 11 AM on Day 1, you haven't already received FAR more value than what you paid, I'll refund your money on the spot plus $1,000 for your travel expenses.
That's how confident I am that the first two hours alone will radically transform your business trajectory.
[YES, I WANT TO ATTEND IN PERSON]
[YES, I WANT THE LIVE STREAM]
When we emerge from this "Hot Wheels loop" in 2027, the business landscape will be fundamentally different. The question isn't whether disruption is coming—it's already here.
The only question is: Will you be one of the few who thrive through it?
Seize the day,
Perry Marshall
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