I am now taking applications for Roundtable 2014 - seats limited, first come first served
Mel,
'Do what you love and the money will follow.' You’ve heard this many times. Is it true? Is it true that if you pursue your passion, money will pursue you?
NO. Not in my experience.
This is what I’ve found:
“Find the thing you love in the current challenge, then your passion will attract success.”
Case in point: If I was committed to “doing what I love” I would have never gone into marketing in the first place.
My first six years of failed attempts in sales were misery. But I knew if I merely did what I loved - designing audio gear - I’d have few other options in my life, cuz those guys don’t make much money.
I knew I HAD to master sales and marketing. I knew sales, not engineering, is the tiny hinge that swings the big doors.
Eventually I found a way to sell… in a way that matched who I am. Today I have a FUN job. I meet incredibly interesting people and work on amazing projects. I just had to run through the gauntlet first and get myself sorted.
In my first sales job, very little that we sold seemed interesting. (That mistake could have been avoided, by the way…) However one product line, our networking gear, really grabbed a customers’ attention one day.
I was hungry so that made a HUGE impression on me. I went down the rabbit hole. Eventually I became fascinated with those 1’s and 0’s - despite NOT liking them in college, where I actually failed my first “digital systems” class. (It was SO boring. Dreadful.)
Eventually I even wrote an Ethernet book. Which opened up all kinds of other fascinating things, including a $250,000 client.
But first I had to discover what was so cool about it. Cuz until you get beyond a certain point… you can’t possibly know!
My buddy John Fancher, truth be told, would actually prefer to be a poet and rock star. He's a fantastic writer, and on stage he can give Bob Dylan a run for his money. But right now the money is in email copywriting. He's channeled his poetry and his rock & roll passion into something the world wants and needs.
Almost any job can be fun and fascinating, *once you discover how you and that business fit together.* Something you love is lurking in there. A door to your future is lurking in there.
Where is it?
The dinero is on the other side of that answer.
Perry Marshall
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