The One Work Realm AI Cannot Touch (Join Us in Denver)

Join me and Scott Schang for the Denver AI Renaissance Lab, July 17-19 Find Out More Here Mel,   In our increasingly AI-dominated world, there's one realm of business that remains gloriously, defiantly human.   We call it the Celebration Quadrant.   At our recent Roundtable meeting, John McGee reframed our Work Quadrants model, spotlighting this often-neglected fourth quadrant as the "realm of humanity."   While we can optimize the Work Ethic quadrant (productive + predictable)... Eliminate the Barnacles quadrant (unproductive + predictable)... And amplify the Renaissance quadrant (productive + unpredictable)...   The Celebration quadrant remains uniquely, irreplaceably human.   What makes the Celebration realm so special? It's:   - Analog – It happens in "meatspace," not cyberspace. As Bob Regnerus pointed out, "You can't sing Happy Birthday on Zoom" because of latency issues. Some things simply cannot be digitized.   - Communal – It cannot happen alone. As playwright Tony Kushner observed, "The smallest, indivisible human unit is two people. One is a fiction."   - Gastronomic – It involves breaking bread together, the fundamental human bonding experience since the dawn of civilization.   - Artistic – It incorporates music, art, poetry, or play – expressions that make us distinctly human. As Nietzsche said, "Without music, life would be a mistake."   - Altruistic – It has no money motive or hidden agenda. Pure human connection.   - Subversive – It contains elements that would make a "rational" observer ask, "Why are you doing that?" It's illogical, spontaneous, extravagant, paradoxical.   Why am I telling you this in an invitation to an AI Lab?   Because as AI increasingly transforms the other three quadrants, the Celebration realm becomes our sanctuary – the space least susceptible to disruption because it's so fundamentally human.   The businesses that thrive in the AI revolution will be those that understand how to balance technological power with human connection.   This July 17-19 in Denver, we're creating a unique experience that combines both:   During our three-day AI Lab, you'll build powerful technological moats around your business – custom AI engines that give you unprecedented competitive advantages.   But just as importantly, you'll experience the irreplaceable power of human connection. Of breaking bread together. Of subversive conversations that spark breakthroughs no algorithm could generate.   Richard Koch understands this principle intuitively. He didn't just decide to focus on high-level Renaissance activities and then squeeze in time for celebration. Instead, he decided celebration came first, then designed his work to support that priority.   The most successful entrepreneurs don't view celebration as something earned after hard work.   They build their entire business model around it.   This is the paradox at the heart of our Denver event:   We'll use cutting-edge AI to build protective moats around your business... While creating a sanctuary of human connection that AI can never replicate.   You have two ways to join us:   𝗙𝘂𝗹𝗹 𝟯-𝗗𝗮𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 ($3449) - Build custom AI moats for your business - Share breakfast, lunch, and dinner with fascinating minds - Experience both technological innovation and human connection   𝗣𝗲𝗿𝗿𝘆 𝗠𝗮𝗿𝘀𝗵𝗮𝗹𝗹 𝗟𝗶𝘃𝗲 𝗢𝗻𝗹𝘆 ($1499) - Learn the framework for building AI moats - Share all meals with the group on July 17 - Get the perfect balance of strategy and celebration   The connections you'll make, the conversations you'll have over dinner, the spontaneous insights that emerge when brilliant minds gather in person...these create magic that simply cannot happen online.   As the AI revolution accelerates, these in-person connections become not less important, but more essential than ever.   My guarantee is simple: If you don't feel you've received tremendous value by lunch on day one, I'll refund your investment completely. For the 3-day experience, if you're not blown away by day one, I'll refund your entire investment plus £500 for your trouble.   Due to the intimate nature of this experience, attendance is strictly limited to 30 people.   Register Here Now   The real competitive advantage in the AI age isn't just technological – it's knowing how to balance the power of AI with the irreplaceable magic of human connection.   Join us in Denver to master both.   Seize the day, Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Two AI Experts Duke it Out (Who's Right About Your Business Future?)

Join me and Scott Schang for the Denver AI Renaissance Lab, July 17-19 Find Out More Here Mel,   I recently had a scintillating exchange with Damien, a data science expert who's been tracking the AI revolution from the trenches.   His perspective? AI is massively overhyped.   According to Damien:   - OpenAI is losing billions ($11.5B projected loss in 2025) - LLMs have "hit a wall" and hallucinations are getting worse - Even Klarna, the poster child for AI customer service, has started hiring humans again - 99.99% of small companies should only be consuming AI, not building it   His conclusion? "LLMs are a very solid productivity boost for certain tasks for sure but they have not achieved much more than that."   My response? I respectfully disagree with parts of his analysis.   What I'm witnessing firsthand:   - AI capabilities are doubling every 4-6 months (faster than Moore's Law) - The technology is creating unprecedented leverage for people with great minds - Network Effects are building at an insane pace - Early adoption patterns mirror other transformative technologies like YouTube (which lost money for years before becoming a gold mine)   So, who's right?   Both of us.    Damien is absolutely correct that most AI implementations are overhyped and underdelivering. The landscape is littered with failed experiments and financial sinkholes.   Yet I'm also correct that a small subset of businesses are achieving extraordinary results – building what I call "Moats on Tank Treads" that create sustainable competitive advantages.   These contradictory realities create the "San Andreas Fault of AI" – a widening chasm in the business landscape.   On one side: Companies being crushed by rising costs and diminishing returns as their business models become obsolete.   On the other: Businesses experiencing explosive growth, dramatically lower customer acquisition costs, and increasing competitive immunity.   The difference isn't accessing the technology (everyone has that now). It's understanding how to position correctly in relation to this fault line.   This is precisely why the first two hours of our Denver AI Renaissance Lab (July 17-19) are so critical.   In just 120 minutes, Scott Schang and I will show you:   - How to identify which side of the fault line your business currently sits on - The FIVE distinct types of moats that protect against AI commoditization - How to build "tank treads" that automatically move your business away from danger - Why personalizing your offerings is the ultimate defense against AI commoditization - Which business models are thriving (and which are dying) in this revolution   As Dustin Steeve, one of our participants, put it:   "I quieted the noise in my head and locked onto the signal. Scott introduced something entirely different: a way of engaging with this technology that feels grounded, human, and hopeful."   You have two options to participate:   𝗙𝘂𝗹𝗹 𝟯-𝗗𝗮𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 ($3449) - Complete fault line analysis AND custom AI engine development - Build a system that enhances your competitive advantages - Walk away with tools that grow stronger over time   𝗣𝗲𝗿𝗿𝘆 𝗠𝗮𝗿𝘀𝗵𝗮𝗹𝗹 𝗟𝗶𝘃𝗲 𝗢𝗻𝗹𝘆 ($1499) - Get the complete fault line analysis and repositioning strategy - Participate in hot seats and strategic planning - Take home the blueprint for implementation   My guarantee is simple: If you don't feel you've received tremendous value by lunch on day one, I'll refund your investment completely.    For the 3-day experience, if you're not blown away by day one, I'll refund your entire investment plus $1000 for your trouble.   Due to the hands-on nature of this event, attendance is strictly limited to 30 people.   REGISTER HERE   Remember what Damien and I agree on: "Even Klarna who were the poster boys for commercial chatbots in customer services have now dialed down their claims, paused their IPO and started hiring humans again." AI alone isn't enough – you need the right strategic positioning to thrive. That's exactly what we'll build together in Denver.   The debate between skeptics and enthusiasts will rage on.    Meanwhile, the fault line continues to widen – doubling every six months.   Where will your business be when the dust settles?   Seize the day, Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The Fault Line Is Doubling Every Six Months (Are You Standing On It?)

Join me and Scott Schang for the Denver AI Renaissance Lab, July 17-19 Find Out More Here Mel,   The ground beneath your business is cracking wider every day.   The "San Andreas Fault of AI" is doubling in width every six months – literally tearing the business landscape into two distinct categories:   Those being swallowed into the abyss…   And those who've strategically repositioned on solid ground.   Look around. You can already see the signs:   - Marketing costs spiraling out of control - Lead generation becoming prohibitively expensive - Content marketing yielding diminishing returns - Conversion rates plummeting across industries   These aren't temporary fluctuations.   They're warning tremors of the catastrophic split happening beneath our feet.   But here's what's most terrifying: Most businesses don't even realize they're standing directly on the fault line.   They're making cosmetic adjustments – "learning AI prompts" or "using ChatGPT for copywriting" – while completely missing the fundamental structural shift that's occurring.   This is why the first two hours of our Denver AI Lab on July 17 are absolutely critical.   In just 120 minutes, Scott Schang and I will deliver a complete geological survey of your business – showing you where you stand in relation to the widening fault:   - Which of your assets are in immediate danger - Which strengths can serve as anchors for repositioning - Precisely how to build "Moats on Tank Treads" that automatically move you away from the fault line as it expands   You'll walk away from these initial two hours with an actual physical map in your hands – a blueprint showing you exactly how to:   1. Identify which parts of your business are already being pulled into the chasm   2. Implement FIVE distinct types of digital moats that create network effects, automatically pulling you further from danger with each customer interaction   3. Transform your offerings from "one size fits all" (highly vulnerable) to "exquisitely personalized" (nearly impossible for AI to replicate)   4. Align your strategy with your unique Marketing DNA to create an implementation path that plays to your natural strengths   5. Position your business to actually benefit from the same forces dragging your competitors under   The power of this initial two-hour session is so transformative that I'm offering an unprecedented guarantee:   If by lunchtime on July 17 you don't feel you've received exceptional value, I'll refund your entire investment on the spot.   You have two options to participate:   𝗙𝘂𝗹𝗹 𝟯-𝗗𝗮𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - Complete fault line analysis AND custom AI engine development - Transform strategy into implementation with hands-on building - Walk away with tools you'll use daily to stay ahead of the widening gap   𝗣𝗲𝗿𝗿𝘆 𝗠𝗮𝗿𝘀𝗵𝗮𝗹𝗹 𝗟𝗶𝘃𝗲 𝗢𝗻𝗹𝘆 - Get the complete fault line analysis and repositioning strategy - Participate in hot seats and strategic planning - Take home the blueprint for implementation   Six months from now, the fault line will be twice as wide as it is today.   Twelve months from now, it will be four times as wide.   Many businesses currently positioned near the edge will have disappeared entirely.   Where will yours be?   Due to the hands-on nature of this event, attendance is strictly limited to 30 people.   REGISTER HERE   The time for incremental tweaks and cautious experimentation is over. The ground is literally shifting beneath our feet.   Will you be standing on solid ground when the next major tremor hits?   Seize the day, Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459