Join me and Scott Schang for the Denver AI Renaissance Lab, July 17-19
Find Out More Here
Mel,
I recently had a scintillating exchange with Damien, a data science expert who's been tracking the AI revolution from the trenches.
His perspective? AI is massively overhyped.
According to Damien:
- OpenAI is losing billions ($11.5B projected loss in 2025)
- LLMs have "hit a wall" and hallucinations are getting worse
- Even Klarna, the poster child for AI customer service, has started hiring humans again
- 99.99% of small companies should only be consuming AI, not building it
His conclusion? "LLMs are a very solid productivity boost for certain tasks for sure but they have not achieved much more than that."
My response? I respectfully disagree with parts of his analysis.
What I'm witnessing firsthand:
- AI capabilities are doubling every 4-6 months (faster than Moore's Law)
- The technology is creating unprecedented leverage for people with great minds
- Network Effects are building at an insane pace
- Early adoption patterns mirror other transformative technologies like YouTube (which lost money for years before becoming a gold mine)
So, who's right?
Both of us.
Damien is absolutely correct that most AI implementations are overhyped and underdelivering. The landscape is littered with failed experiments and financial sinkholes.
Yet I'm also correct that a small subset of businesses are achieving extraordinary results – building what I call "Moats on Tank Treads" that create sustainable competitive advantages.
These contradictory realities create the "San Andreas Fault of AI" – a widening chasm in the business landscape.
On one side: Companies being crushed by rising costs and diminishing returns as their business models become obsolete.
On the other: Businesses experiencing explosive growth, dramatically lower customer acquisition costs, and increasing competitive immunity.
The difference isn't accessing the technology (everyone has that now). It's understanding how to position correctly in relation to this fault line.
This is precisely why the first two hours of our Denver AI Renaissance Lab (July 17-19) are so critical.
In just 120 minutes, Scott Schang and I will show you:
- How to identify which side of the fault line your business currently sits on
- The FIVE distinct types of moats that protect against AI commoditization
- How to build "tank treads" that automatically move your business away from danger
- Why personalizing your offerings is the ultimate defense against AI commoditization
- Which business models are thriving (and which are dying) in this revolution
As Dustin Steeve, one of our participants, put it:
"I quieted the noise in my head and locked onto the signal. Scott introduced something entirely different: a way of engaging with this technology that feels grounded, human, and hopeful."
You have two options to participate:
𝗙𝘂𝗹𝗹 𝟯-𝗗𝗮𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 ($3449)
- Complete fault line analysis AND custom AI engine development
- Build a system that enhances your competitive advantages
- Walk away with tools that grow stronger over time
𝗣𝗲𝗿𝗿𝘆 𝗠𝗮𝗿𝘀𝗵𝗮𝗹𝗹 𝗟𝗶𝘃𝗲 𝗢𝗻𝗹𝘆 ($1499)
- Get the complete fault line analysis and repositioning strategy
- Participate in hot seats and strategic planning
- Take home the blueprint for implementation
My guarantee is simple: If you don't feel you've received tremendous value by lunch on day one, I'll refund your investment completely.
For the 3-day experience, if you're not blown away by day one, I'll refund your entire investment plus $1000 for your trouble.
Due to the hands-on nature of this event, attendance is strictly limited to 30 people.
REGISTER HERE
Remember what Damien and I agree on: "Even Klarna who were the poster boys for commercial chatbots in customer services have now dialed down their claims, paused their IPO and started hiring humans again." AI alone isn't enough – you need the right strategic positioning to thrive. That's exactly what we'll build together in Denver.
The debate between skeptics and enthusiasts will rage on.
Meanwhile, the fault line continues to widen – doubling every six months.
Where will your business be when the dust settles?
Seize the day,
Perry Marshall
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