Jon Benson's Million Dollar Headline Webinar Starts in 15 Minutes

Jon Benson, the Godfather of Video Sales Letters on Writing Million Dollar Headlines TODAY 2pm EASTERN REGISTER HERE for NO CHARGE   Mel,   Jon Benson is about to get rolling on his Million Dollar Headline Workshop.     Even if you're not a copywriter what Jon will share will be brain-busting. He has a reputation...even at $5000 per hour!...for over delivering.     Don't miss it. It's no-charge for Planet Perry folks.   REGISTER HERE.   Carpe diem, Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

A Formula for Overwhelmed Alchemists

Million Dollar Headlines  with Jon Benson  TODAY at 2pm Eastern REGISTER HERE   Mel,   There are a dozens ways to work yourself into overwhelm. Especially if you're an "alchemist" like me. We alchemists have idea after idea after idea...we generate cool theories and elegant abstractions...   We have no shortage of ideas. No shortage of projects. It's getting those ideas down on "paper" and seeing those projects through to completion that's not always our strong suit.     And writing sales copy...getting the ideas down into words that will actually make us some money...that's the biggest roadblock of all.    I consider myself a good copywriter.  And I enjoy writing...but it's slow work.  It's a bottleneck.  Nothing slows you down like having to sit down, face that blank page, and pound out copy.    Nothing makes most of us squirm like the thought of having to come up with a buzz-worthy headline, a clever pattern interrupt, a rapport-building story, a killer close.   Even if you’re pretty good at it, and I believe I am, the stress can be paralyzing.   And when you are paralyzed, you simply can’t get enough momentum going to make any real money online, or move your business forward.   So here’s what you can do about it ...TODAY:   The Copywriting Cure For Overwhelm (Jon Benson’s Million-Dollar Headline Workshop + Automated Copy Demo )   This complimentary training workshop is all about the alchemy of words:    Formulas that turn browsers into buyers… potentials into profits… words into cash.   Formulas can save you a bundle of time, relieve a ton of stress, and get you going in time to catch the momentum that brings profits.   And no one has more effective formulas for headlines and sales copy than Jon Benson, the creator of the Video Sales Letter, and author of some of the top sales pages and VSLs on the Internet today.   He’ll show you his “Million-Dollar Formula” today.    Here’s what Jon is covering:   1. The Marketing Trifecta — The 3 things you MUST HAVE in order to generate a winning offer (hint: a funnel is NOT one of them)…   2. His best Headline Formulas, and why you must create your headlines FIRST. Do it this way, and your sales pages can double in conversion power…   3. The 4 Sales Quadrants: How to break down the entire selling process into FOUR WORDS, and use those four words to generate a headline and hook that pulls 75% of your sales…   Starts at 2PM Eastern TODAY.    Carpe diem,   Perry   P.S. Jon is also going to demo his 3X Sellerator automated online software that literally walks you step by step through the Video Sales Letter and sales script he uses to generate the most powerful and profitable sales letters on the internet.    Guys like Ryan Deiss, Mike Filsaime, and the Agora Publishing guys, along with thousands of everyday marketers around the world are using Jon’s VSL Formula.   Creating persuasive sales messages is essentially turning words into profits, and there’s not a better system out there to help you do it faster than Jon’s 3X Sellerator.   Register Right Here…Starting at 2pm Eastern TODAY         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

A House Built on Sand WIll Not Stand

If you go down in the flood, it's gonna be your fault... -Bob Dylan   Mel,   This note may seem like it's only for Facebook marketers...but it applies to every marketer...so stick with me.   I don't want to say, "I told you so", but...   This week the Wall Street Journal reported that, come January, Facebook "will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates."   What that means is, if you've been collecting "likes",  then updating your status on Facebook, confident that your likers will see your post and buy what you're promoting...well, those days are over.    If you want your posts to be seen, even by those likers you worked so hard to cultivate, well, you're gonna have to pony up the dough first.   Facebook wants its cut.    What Facebook is, in essence, saying is that you don't own your list. You may have thought you did.  But you don't.  You just rent those likers from Facebook.     And the rent is now due.    I've always said you need to MASTER at least one source of PAID traffic. Never rely on a no-charge lunch. Because the no-charge lunch will eventually get swept off the table and you'll be left begging for scraps...IF you haven't acquired the skills to BUY that lunch for less than your competition.    This is business. You exchange dollars for what you need. You want cheap or no-charge education? You get what you pay for. You want cheap or no-charge customers? You get what you pay for.     Facebook is growing up.  Are you?    Carpe Diem,   Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

A Formula for Turning Words into Profit

Million Dollar Headline Workshop with the Godfather of Video Sales Letters: Jon Benson Friday, December 5, 2PM Eastern REGISTER HERE   Mel,   As I mentioned yesterday, I don't spend a lot of time reviewing other people's marketing systems. I’m sure there are a lot of really good Internet-based programs out there. It’s just way too time-consuming for me to wade through the muddy waters to find the gold… … and that’s why Jon Benson’s stuff is such an anomaly. It’s just exceedingly rare that I EVER find “formulas” that work. The truth is: Writing words that essentially convert prospects into buyers is very challenging. For some, it may seem impossible. And yet it’s the most essential tool in your marketing arsenal. The first words your prospect sees on your sales pages will either resonate with them, or cause them to leave your page within seconds. So, imagine my surprise when I found myself watching hours of Jon Benson’s training videos on what he calls “ethical persuasion”. That’s not an oxymoron… it’s an essential aspect of any marketer’s business plan. So when I suggest that you attend a free workshop, featuring one of the world’s best living copywriters LIVE, teaching you his “Million-Dollar Headline Formula”…you would be wise to take me up on the offer:   REGISTER HERE This is normally $197 to attend, and Jon is five grand an hour. Yeah, he’s pricey, but worth every minute. If you want to see how this man literally turns words into profit, then register while there’s still availability. I know you hear that a lot… “hurry before it’s too late”… however, in this case, it’s 100% factual. Jon only has 1,000 spots open, and as of just moments ago, there are over 900 spots taken. Perry P.S. Jon is also going to demo his powerful VSL and sales page creation tool on this Workshop. Here’s where you register for the first step: using Jon’s Million-Dollar Headline Formulas to increase your sales and conversions:       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Mouse That Roared

Mel, What do you do when you *have* to make sales, you *have* to get exposure, every single resource is stretched to the max, and the boss is yelling at you to paddle harder? That's what life was like every day not just after the Dilbert Cube, but during. As a matter of fact the education I got there was priceless. Many times in life you sort of 'fall into' things that later become super-important. That's how it was for me. One day my boss, Mike, had gotten a really great publicity opportunity with a magazine - they wanted him to write an article for them - and he was cursing because it was consuming all this time. By the time he finished it he's sworn he'd never do it again and he sort of joked to me, "Perry, if you ever want to write a magazine article I'll pay you 500 bucks just so I don't have to." That was the beginning of something big - in fact it led to over 100 pages of press exposure in a single year. We were the roaring mouse. People thought our tiny company was *much* bigger than it was. Here's the story: http://perrymarshall.com/renaissance/mousethatroared.htm Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

I NEVER Do This...But I Couldn't Stop Myself

Million Dollar Headline Workshop with the Godfather of Video Sales Letters: Jon Benson Friday, December 5th, 2PM Eastern REGISTER HERE AT NO CHARGE   Mel,   You know I guard my time pretty tightly. Living the 80/20 principle, trying to work as few hours a day as possible, and freeing up your time for big picture, strategic, breakthrough thinking are some of my favorite "rant" topics.    Which is why I don't spend a lot of time these days looking at the training programs and ebooks that find their way to my inbox and into my PO Box.     But, a few months ago I got Jon Benson's Video Sales Letter training and...I couldn't stop watching.   I watched hour after hour.    Then I emailed my copywriter, John Fancher, and told him he had to go through it this program. Learn it backward and forward. Start using it as soon as we could.   I never do that. It's that good.    But I've rarely seen a guy who gets NLP, sales letter persuasion strategies, headlines, hooks, and buying triggers  as deeply as Jon Benson gets them.    Or a guy who can explain it in terms as easy to understand and simple to implement as Jon does.     He'll set your brain on fire with ideas one minute and then show you how to put them in practice, with ease, the next.   (As an ADHD "mad scientist"  who sometimes has issues with follow through I really appreciate that!)   And on Friday Jon's doing a free webinar called "Million Dollar Headline Workshop".  This is a workshop Jon normally charges $197 for, but he's doing it for Planet Perry folks at no charge.    Get all the details and register for free here.    Perry     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Marshall Adoption Story #2 - Follow Us to China!

Mel,   My five kids are getting a new brother!   Once again, the thundering Marshall herd is heading to China.    Three years ago, we were off to get our daughter...now we're going to get our adopted son.   He's 9 and his name is Jay.    If you want our travel updates - pictures - stories, just click the link below and I'll add you to my email list.    You'll get an inside view of my family, pics of our tourist stops, and you might even hear a story or two from my 4-Man Intensive in Bangkok.    To get our updates, CLICK HERE.   Carpe Diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

A bit of uncomfortable self-disclosure

Mel, They saw me coming a mile away. My very first entrepreneurial efforts were at age 13 when I started building speaker systems and selling them to friends and through classified ads in the newspaper. But that was just the beginning.  I was 21 when my true entrepreneurial ambitions began in earnest. I drank the Pink Koolaid, the whole pitcher in fact... and the next 6-7 years were lean and very frustrating.  Here's the story, and the story behind the story: http://perrymarshall.com/newsletter/Newsletter2004vol3no5.pdf This may be the most popular newsletter issue I ever published. One of my friends, an attorney named Bill Hammond, said, "Perry, you cut a vein and bled with that last newsletter, didn't you?" Yes I did. But sometimes a guy's just gotta tell the truth. I suspect you'll relate to parts of my story. I think it's worth the read. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459