Mobile ad industry calls for standards

January 28, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Why it pays to hold on to your audience data Mobile ad industry calls for standards Search engines: How unique does content need to be? Magazine publishers push minimalist apps News developers raise money to teach data journalism for all Infographic: The state of multiscreen viewing advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Why it pays to hold on to your audience data Publishers that leverage their own audience data have more control over their ad rates. With its Technology Audience Platform (TAP), IDG is taking control of its audience data, as well as leveraging that of other publishers. According to IDG media services director Dan Shaw, the move came about because the company did not want to allow ad buyers and tech companies the opportunity to "target our readers without any control." FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Mobile ad industry calls for standards In response to the plethora of mobile ad units currently being offered, bought, and served across various platforms, the Mobile Marketing Association and the Interactive Advertising Bureau together recently released the "Mobile Phone Creative Guidelines" in an effort to streamline the entire process. FULL ARTICLE - AdAge Search engines: How unique does content need to be? Every smart publisher knows that "duplicate" content will only hurt your site's search ranking. But knowing exactly what constitutes unique content in this context is more tricky. In this video (transcript included), unique versus duplicative content is defined, and tactics are offered to avoid search pitfalls. FULL ARTICLE - SEOmoz Magazine publishers push minimalist apps Apps are supposed to incite engagement in your audience, right? Perhaps not. Now, a group of publishers are reportedly calling for a minimalist approach to magazine apps, one that focuses on reading content, not interacting with it. The question: Is this what audiences want—or the publishers that are pushing it? FULL ARTICLE - MediaShift News developers raise money to teach data journalism for all Being able to leverage data in order to inform content is the way of journalism these days, but where can writers learn the craft? A group of news editors are seeking to raise money via Kickstarter in order to offer online courses in data journalism, with incentives to donate to the cause. Take a look at the 8 courses that will be offered, if for no other reason than to gain insight into what your writers should be learning about on their own. FULL ARTICLE - 10,000 Words Infographic: The state of multiscreen viewing While multiscreen TV viewing is old news, there is a perhaps surprising percentage of users that simultaneously use their laptops or PCs with their smartphones (66%), according to comScore. This opens up discussions about what types of content are viewed as mainstream entertainment for audiences, as well as how publishers can leverage this trend. Take a look at this infographic, and visit its sources for more insight. FULL ARTICLE - Fast Company advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.