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YouTube will start charging for premium content |
If your publication has a large following on its YouTube channel, you could expect the platform to reach out to you for ideas it can monetize. YouTube is reportedly planning to launch paid subscription channels this year, and hoping that media companies will step up their video offerings as viable partners. |
FULL ARTICLE | - paidContent |
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11 digital video advertising trends |
Video, mobile platforms, and other digital media collateral are predicted to cause significant changes for media companies this year. Here are 11 predictions of note that could impact video, including real-time bidding video spend surprises, and favorable programmatic pricing. |
FULL ARTICLE | - iMedia Connection |
6 ways to use a Google+ Hangout |
Google+ is gaining steam as a social platform, and its Hangout video chat feature has some real utility for media companies. Here are a half-dozen ways you can use Hangouts to attract and engage viewers or collaborate internally. |
FULL ARTICLE | - eMedia Vitals |
T-commerce: Tablets becoming the go-to transaction screen |
Selling subscriptions, and e-commerce, are just as important to media companies as selling advertising—or should be. With your eye on these types of revenue opportunities, note that a new study by ABI Research reports that of US tablet users, nearly 25% spend at least $50 per month. Welcome T-commerce. |
FULL ARTICLE | - TabTimes |
5 metrics that matter for your social media dashboard |
If you are tasked with building a social media dashboard to track your efforts, you need to get to the metrics that matter most. That means cutting out the everyday 'vanity' metrics that litter the social media manager's real success story. |
FULL ARTICLE | - Marketo |
The SEO of responsive web design |
Want to succeed at responsive web design? Here is a clear and concise breakdown of the concept (one you can share with your team), and why success is important for your SEO efforts. |
FULL ARTICLE | - SEOmoz |
5 tips for transmedia storytelling |
Here is a concept for audience engagement: Transmedia storytelling is a tactic that has editors divide "chunks of a story across multiple platforms to form one cohesive narrative." Here are 5 points to keep in mind while tackling transmedia storytelling, including providing a seamless point of entry. |
FULL ARTICLE | - MediaShift |
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