The Secret Power of Banner Ads

Mel, When you say "banner ad" most people get flashbacks of 1998. They remember a search on AltaVista or HotBot with flickering images advertising AT&T cell phones at the top of the page. Emotionally, people associate banner ads with "irrelevant and annoying." But today banner ads are targeted with laser precision, with all the technology that Google's display network has to offer. Anything but irrelevant. if you break it down one step further, each ad or ad block takes up a certain amount of space so it really comes down to: PENNIES PER PIXEL. Many AdSense syndicators allow Google to serve both text ads and image ads on their sites. The way Google decides which to serve is: Which makes more money per pixel - 3 text ads or one image ad? If your 250x300 banner ad can out-perform three text ads, your banner gets shown instead of three other advertisers' text ads. OK, so here's the punchline: ***PIXEL FOR PIXEL, AN IMAGE AD CAN ALWAYS OUTPERFORM A TEXT AD.*** Why? Simply because you can test more things. Text ads only have text and they're black and white. Each pixel in an image ad has 65,536 possible colors. Banner ads have color, texture, faces, patterns, animation... flavor. My friend, that's the Pixel Power Principle. This is why Image Ads can get MUCH higher CTR's than text ads - 2 to 10 times better. Again, they must, to even get served. But there is literally an endless variety of things you can test. It's a new frontier in Google AdWords. MOST advertisers will never even try them. I've really been enjoying the art of playing with these image ads. Listen up: You test 30-50 banner ads with a Content-Friendly topic, and you are going to come up with one or two ads that SLAY DRAGONS and enter the fabled "Jet Stream." Oh, and by the way I discovered a really talented graphic designer who makes beautiful image ads for me. Her name is Laura Husmann, "The Banner Ad Queen." Her website is www.BannerAdQueen.com. Enjoy the science and the ART of testing cool banner ads on the Content Network. Banner ads are soooo 21st century! Perry Marshall P.S.: Do you like the Ultimate Guide to Google AdWords? Write an Amazon review. **NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.  Update subscriber options

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