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What's next for Google SEO? |
Penguin 2.0 and ways to keep native advertising out of organic search results are coming from Google as it continues to refine efforts to weed out spam and other low-quality content |
FULL ARTICLE | - eMedia Vitals |
advertisementReinventing Revenue: How publishers are changing the game | There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. | |
Why editors must also be product managers |
The unavoidable reality of the transition to digital media is that readers are being trained to expect simple yet elegant complexity in their online experiences. This is why editors need to help craft the way their content gets presented to their readers. |
FULL ARTICLE | - Medium |
The reinvention of the web browser |
Mobile phones, wearable devices and self-driving cars are generating buzz as the future of technology. But the old web browser is being reinvented too, in a trend with implications for how consumers work and entertain themselves online. |
FULL ARTICLE | - The Wall Street Journal |
Converting stories into multi-screen experiences |
Multi-screen narratives are being told across all kinds of platforms, pages and devices, making for truly immersive experiences. We are watching them, tapping them and learning from them. They immerse us in the storyteller's world. This article outlines five essentials of telling multi-screen stories. |
FULL ARTICLE | - Smashing Magazine |
Building tools for networked journalism |
NYU journalism professor Jay Rosen says that many of the cultural barriers to doing "networked journalism" have been lowered. Now, through a joint venture with Atlantic Media's Quartz, Rosen is trying to help media outlets develop smart tools and ways of making use of crowdsourcing. |
FULL ARTICLE | - paidContent |
Snooping and the news media: A two-way street |
In the cat-and-mouse game between government and the media, so many lines are being crossed in so many directions, it is tough to keep track of who are the victims and who are the perpetrators. Increased reliance on technology has weaponized something that used to take spycraft and shoe leather. |
FULL ARTICLE | - The New York Times |
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