Will ad tech ever grow up?

May 07, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The outlook is brightening for tablet editions Will ad tech ever grow up? IAB releases HTML5 ad guidelines Can micropayments work for media? The Boston Globe's dual-site strategy: comprehensive or confusing? How social media can rescue your career The outlook is brightening for tablet editions Another year of declining print sales for magazine publishers seems inevitable, but the digital future looks brighter. New research from Adobe suggests that not only are tablet magazines growing quickly, but that readers are willing to pay for them. FULL ARTICLE - Tab Times Will ad tech ever grow up? Advertising technology is entering a difficult phase. Investors are pressuring the companies they've backed to demonstrate growth, but publishers and advertisers are still searching for the benefits they actually provide. Publishers are increasingly frustrated by the opacity of the systems they use. For them, ad tech has been one giant game of whack-a-mole. FULL ARTICLE - Digiday advertisement Reinventing Revenue: How publishers are changing the game here's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. IAB releases HTML5 ad guidelines The Interactive Advertising Bureau has issued a new set of guidelines for using HTML5 to create and run digital advertising. Released Monday for public comment, the guidelines are aimed at providing best practices and formal HTML5 ad formats, including display ads, file and ad unit size, code compressions, in-banner video advertising, efficient ad creative packaging, and ad server compatibility. FULL ARTICLE - MediaPost Can micropayments work for media? There is a perception that micropayments for content don't work, because they are too cumbersome and involve too much friction for the user. But Greg Golebiewski, the founder and CEO of a micropayment provider, thinks this conventional wisdom is wrong, and that media companies are missing a lucrative opportunity. FULL ARTICLE - paidContent The Boston Globe's dual-site strategy: comprehensive or confusing? While Boston.com focused on community outreach and delivering "what you need to know" in the aftermath of the marathon bombings, BostonGlobe.com delved into traditional reporting backed by multimedia and interactive graphics. How readers responded is telling of how the paper's audience perceives the two-site strategy and its different approaches to distributing the news. FULL ARTICLE - Nieman Journalism Lab How social media can rescue your career Increasingly, companies looking for workers are investing more resources into social ads on Facebook, Google AdWords, Craigslist, Twitter and blogs. Having an online presence is essential for today's job seekers, "because if you aren't visible, you don't exist to the world," says Dan Schawbel, personal branding expert and author of "Me 2.0: Build a Powerful Brand to Achieve Career Success." FULL ARTICLE - Yahoo advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.