Can Your Business Be a Star?
Take the Simple, 10-Questions Quiz
www.StarPrinciple.com
Mel,
"In ancient Rome, there was a poem
about a dog who found two bones
He licked the one, he licked the other
He went in circles 'til he dropped dead."
-Devo, "Freedom of Choice"
As near as I can tell, the poem was Greek and it was about a donkey and two bales of hay, but Devo is forgiven for using poetic license.
The point is, to the hungry dog, both options looked equally appealing. And he died of indecision.
To entrepreneurs like you, the many possible paths for improving your business can also look equally appealing.
But they're not.
In fact, some improvements will result in only incremental or temporary bumps to revenue and profit.
Some will result in negative returns. The time you spend implementing them will outweigh the meager, and sometimes non-existent returns.
But finally, some improvements can take your company from good to great to even "supernova" if your company is positioned correctly...and you know which improvements to make first.
Is your company positioned for greatness?
Is your company poised for supernova growth?
Richard Koch has a process for identifying company's capable of greatness and even supernova growth. He calls it The Star Principle (and you can use his method to evaluate YOUR company, for free, here).
Richard is best known for his book The 80/20 Principle which sold millions of copies. But Richard's wealth as an investor consultant far outweighs his success as an author.
In 1991 Richard started taking equity consulting positions in small companies. Over 22 years, he applied 80/20 and the Star Principle. He focused on sixteen select firms.
Not 160. 16.
Eight hit pay dirt, for a batting average of 50%. This raised his net worth to nearly a quarter billion dollars.
Venture Capitalists are normally happy to succeed with 10% of their investments (success = 10X ROI) and get little or nothing on the other 90%.
Richard has done five times better without staff, working 1-2 hours a day. His only employees are two personal assistants, one for his business and the other for personal property.
Q: Why does Richard bat 50% when the smartest MBAs in the world bat 10%?
A: Star Principle.
If you'd like to know how your company rates according to Richard's Star Principle (at no charge to you),just click here to answer 10 simple questions about your business.
And better yet, if you'd like to know which "bone" has the most meat on it, which improvements you need to make FIRST to take your company from mediocre...to great...to maybe even supernova...get the $9 report, as well.
Take the Free Star Principle Test Here.
Carpe Diem,
Perry Marshall
***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com
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