Are banner clicks the devil?

February 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Economist considers audio-only subscription Dennis Publishing, New Scientist on evolving consumer publishing Location-based mobile ads: how do you get it right? Are banner clicks the devil? Publishers: Why your display ads are getting crushed Magazine design principles applied to web design advertisement Is Your Website Ready for Mobile? The Rivista 5 CMS from Godengo+ Texterity is modular, monetized and easy to use for publishing responsive design websites. The publisher can target ads to different screen sizes and align ads with editorial content for best results. By 2014 there will be more web traffic coming from mobile than the desktop web. Request a free demo at texterity.com/inforequest or call 510- 423-0379. Economist considers audio-only subscription Deciding whether to offer a bundled print/digital subscription? Or maybe just a print sub with digital thrown in? How about an audio-only package? That's what The Economist is reportedly considering, which would include audio article transcripts, as well as podcasts. FULL ARTICLE - Journalism.co.uk advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Dennis Publishing, New Scientist on evolving consumer publishing Happily, there are some real digital publishing success stories out there, and there is real strategic thought behind those successes. Here are two publishers that are getting it right, along with tactics for how they are doing it, including being on as many platforms as possible (even if some of those platforms haven't yet taken off), and having editorial work in templates rather than InDesign. FULL ARTICLE - The Media Briefing Location-based mobile ads: how do you get it right? There is talk of hyperlocal news fading away (read.bi/ZmQWnl), but location-based advertising could still be promising. According to a report by Celtra, in Q3 2012, "although only 7% of mobile campaigns had location features, those aspects of the ad had the highest rate of engagement (18.8%)." Whether or not publishers will get location-based mobile ads right will reportedly depend on working with advertisers that use opt-in marketing, as well as databases capable of storing mobile data. FULL ARTICLE - The Wall Are banner clicks the devil? The CEO of Quantcast recently argued in a white paper that there is a difference between the people that click on your display advertising, and those that convert. Here is an analysis of the possibility that "our common display ad marketing practice of optimizing our campaigns to clicks (or indeed buying clicks) would be tragically wrong." FULL ARTICLE - ClickZ Publishers: Why your display ads are getting crushed Display ads are apparently performing poorly compared with social and search units, but there is hope. Here is an argument for why publishers should turn over their premium inventory to automation. FULL ARTICLE - AdAge Magazine design principles applied to web design Magazine designers have a great love for the aesthetics of their craft, and those aesthetics don't have to be lost when translated to digital media. Here are 8 principles of great magazine design that can be applied to web design. FULL ARTICLE - Webdesigner Depot advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.