Mel,
When my wife was 3 months pregnant with our first kid, I got laid off from my engineering job. After scrambling for a couple of months I landed a sales job.
At that job I spent 2 years flipping through manufacturers directories and piles of old leads and my tickler file, hunting people down and trying to get appointments with them.
It was misery.
It was also extremely, profoundly unproductive. It took days of cold calls to produce just a few hours of "face time." Which was generally very mediocre.
It was at this point that I discovered direct marketing. Suddenly I became aware of the idea that methods existed for getting people to respond to advertising and publicity, rather than me chasing everyone down.
I got fired from that sales job and managed to land another one, a company that had a website. This was 1997. We quickly began to figure out how to get people to visit our site and request information.
Suddenly instead of spending 80% of my time chasing people around, I spent 80% of my time answering questions from sincerely interested prospects.
My income suddenly soared upward in a most gratifying way. (Actually it HAD to, or I would've been moving in with my wife's parents or something.)
Now, every single day when I got to work, there were 3-8 sales leads waiting for me in my inbox and on the FAX machine.
I didn't have to do ANY manual labor for those leads to show up. They just came, like clockwork, 24/7/365. All I had to do was respond.
Automation.
At the time I would be happy to answer any phone call or email, but I wasn't getting on a plane to go see anybody unless there was a GOOD reason to do it. Suddenly I put value on my time. Suddenly I had RESPECT for myself as a sales person.
I kid you not, it was the best kind of therapy I could have dreamed of. To replace rejection and refusal and brick walls with interested customers, purchase orders and respectable paychecks. I was a joy to regain my self respect and finally be successful at something.
Well I guess some people would've been satisfied with that. But to me this was like a drug. I was hooked. I wanted more. I became a Marketing Maniac. I constantly wondered.... "Wow, how far can you actually take this? How much of this can you automate? How 24-7-365 can you get?"
I've spent the last 10 years of my life finding out. And man has it been an exciting ride.
I never make cold calls.
I never chase anybody, ever.
If clients want to talk to me, they pay my fee and wait 2-4 weeks for an appointment.
I have tens of thousands of visitors to my website every week and most of our transactions are completely automated.
It's a great way to run a business.
I'd like your business to run that way too.
If you master the secrets of direct marketing and Google AdWords, you can experience this kind of automation too. 24/7/365. You can have control of your business, your cash flow, and your life.
I have a CD that describes that first quantum leap, from manual-labor selling to automated 24/7 lead generation. The CD is called "Guerilla Marketing for Hi-Tech Sales People," and it's free.
Request it here:
http://www.perrymarshall.com/gm
Don't stop until your own marketing machine runs on autopilot and you're liberated to do the ENJOYABLE parts of selling yourself to the world. Don't sell harder - market smarter.
Perry Marshall
**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.
Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
No comments:
Post a Comment