**HOW TO GET YOUR BONUSES**
Thanks for your purchase of the Ultimate Guide to Google Adwords. Your bonuses are located in our Members' Area at the link below. If you do not know your password (or don't have one), use the "Lost Password" feature on the page and the system will email you with the password to use. Enjoy your bonuses!
www.perrymarshall.com/members_area/downloads/ultimate-guide-to-adwords-bonus/
Oh, and one more thing. I said these bonuses were worth $85.00. I wasn't kidding. I want more than anything for my students and buyers of my books to become marketing NINJAs. Please take full advantage, there's a lot of power here.
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Mel,
There are dozens of cool, incredibly powerful techniques in my Ultimate Guide to Google AdWords book. But there are two that are head and shoulders above the others:
(1) "Peel and Stick"
and
(2) Relentless Split Testing.
In Google AdWords, these are not just skills... they're actually HABITS. Practice them every day or week and you'll eventually tower over everyone.
Peel and Stick is when you have a single ad group with keywords bundled together like
storm windows
glass windows
replace windows
window replacement
...and you PEEL "storm windows" out of that ad group and STICK it into a new ad group, with its own pair of rotating ads.
You probably want the new ad group to look like this:
storm windows
"storm windows"
[storm windows]
(Broad, phrase and exact match all in the same group.)
In the old ad group, one ad had was attempting to entice people searching for 4 or 40 or even 400 different things. Now you can match your ad *exactly* to that one keyword.
For any keyword with high impressions, or high clicks, or high spend and a disappointing CTR, peel and stick allows you to optimize 90% of your ad campaigns while only messing with 10% of the keywords.
There's a whole section in the Ultimate Guide on Peel And Stick on page 34.
RELENTLESS SPLIT TESTING:
Every ad group should have 2 ads not one. And you should be testing ads against each other, keeping the winners and deleting the losers. Then you should try to beat the old winner with a new ad.
At first you're mostly just interested in raising your Click Thru Rate. But over time you become more interested in ads that get you the most actions, conversions, sales leads or sales per dollar of ad spend.
My friend, if you commit yourself to these two disciplines your Google campaigns will continuously improve. Eventually you will dominate your market.
And that's exactly what I want for all my customers: Total Market Domination.
Settle for nothing less.
Perry Marshall
P.S.: Do you like the Ultimate Guide to Google AdWords?
Write an Amazon review, I really appreciate it.
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