Perry Marshall Minute: The Greatest Threat Facing Every Entrepreneur

Mel, My million-dollar advice for you today: Take this seriously… If there is any problem that keeps me up at night, it's the 95/5 network effect of the Big Four (Google, Facebook, Amazon and Apple) being in bed with the government and the banks… having incalculable power over our lives. So, April 19-21, 2022 I'm hosting a small private conference in Chicago called the Subversion Summit. This summit will not be advertised on Facebook, Google or the usual suspects, for reasons that will soon be obvious. The details will not even be public on my website. In my next newsletter I'll show you how to request access. New Renaissance members will have access, so if you're already a member, sit tight. Not a member? Go here now. At my summit we will tackle head-on the Elephant In The Room Problems of the internet and digital advertising: Four unimaginably powerful monopolies own and control more than half the internet. They can shoot you in the head and kill you with NO recourse. No number to call, no one to talk to, no one you can sue, no authority you can appeal to. If you don't conform to their political, medical or financial views, you can be banned… but more insidiously, you can be "greylisted" and "grayballed." You can shout, but you're shouting in a well. Your message is heard by your next door neighbors but won't make it to the next block, let alone around the world. Internet businesses tend to be 90/10 and 95/5 which means most advertisers are perilously dependent on 1-2 major traffic sources and communication media – and WHEN (not if) you lose them, your oxygen gets cut off and you asphyxiate. There is hardly any class of people less likely to arouse the sympathy of the public than advertisers – even though we are the lifeblood of the economy and of expanding employment. The Big Platforms are systematically stripping advertisers of critical data and fostering helpless dependence. Most entrepreneurs' personal and business networks are underdeveloped, so when the day comes that the eye of Sauron falls on YOU and takes YOU out, most people will collapse for lack of support. At the Subversion Summit we will organize and display a panoply of alternatives for both acquiring customers and communicating with customers. This is of urgent importance for any business for which the internet is your primary source of business. Do not say to yourself "I'm not in MLM. I'm not a political activist. I'm not an anti-vaxxer, in fact I just got my booster shot last week." This is not "only" for people who sell supplements or question vaccines or sell business opportunities… or have conservative-leaning views or are in favor of firearms or deal with finances. Those are obvious ideal participants but hear ye hear ye: No one is immune. Once again, my million-dollar advice to you today: Take this HEART-ATTACK-SERIOUS. Click here to get the next Newsletter before January 15th. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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