Perry Marshall Minute: Antarctica, 7 Cool Tips, and “Stir it up, little darlin’”

Mel, Rich Schefren turned me on to Aryih. Ariyh presents short, actionable marketing insights based on research. It's free. https://tips.ariyh.com/ I'm sure at least one of these 7 tips below will make you or save you big money if you apply it. But that's not the point of this message. The point? I know Rich. I've made a point of getting to know, talking to, brainstorming with, hanging out with, and supporting the sharpest guys and gals in my industry. In fact, in just a few days, I'm leaving on what might be the grandest "Interdisciplinary Stir Fry" event of my entire life. A cruise to Antarctica! The trip was organized by Yanick Silver. (If you don't know who Rich and Yanick are, use that device you carry in your pocket to look them up). I can't wait! I'm sure the scenery will be breathtaking…but the main reason I'm going is that I KNOW the trip will be packed with fascinating, amazing, influential folks. The conversations and networking? I couldn't begin to put a $ value on that. You need to do your own interdisciplinary stir fry. It doesn't have to be a trip to Antarctica. In my next newsletter I talk about how YOU can do it. This is $10,000 per hour work. Today is the last day to sign up to get this issue. Click here now to sign up. Now, on to the random marketing insights…. Give your products space The space-to-product ratio effect: use more empty space between products on display to increase their perceived value and beauty. In one of the experiments sales increased 98%. 2. Micro-influencers drive more sales (+ a surprise ) If your product is hedonic (e.g. fashion, high-end electronics), promoted posts from small influencers (10k to 100k followers) drive more sales than those of large ones (>1m followers). 3. High referral rewards = worse customers Large referral rewards (e.g. Get $50 if you invite a friend) boost the referral rate (+750% in one experiment) but lower the average profitability of newly referred customers (-48%). 4. Frame your product as the 'gift' in a bundle Frame a product as the 'free gift' in a bundle instead of the main product (e.g. "Buy softener and get Ariel detergent [primary product] free"). Sales were up to 78% higher in a series of experiments. 5. Far is prestigious, near is mainstream If your brand is prestigious, place products far from the customer or model in an ad. If your brand is mainstream, position them close. 6. Say "Thank you" not "Sorry" After a service failure, use appreciation ("Thank you for your patience") instead of an apology ("Sorry to keep you waiting") to improve satisfaction, repurchases, and word-of-mouth. 7. The "Sold-out" effect Display some sold-out options to increase quality perceptions of your products and increase sales (31.1% more people said they would buy in one experiment). Don't show too many or the effect backfires As Mr. Marley used to sing, "Stir it up, little darlin'". Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet of Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages Click here to be removed from the Perry Marshall Minute series. Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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