NYT CEO: Paywall critics were 'just plain wrong'

May 21, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Rodale debuts standalone e-commerce site Esquire launches weekly iPad edition 5 questions you should be asking your data Welcome ads are the new homepage takeover Charting a strategy for the Time Inc spinoff NYT CEO: Paywall critics were 'just plain wrong' advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Rodale debuts standalone e-commerce site Rodale debuted a standalone e-commerce website that curates and sells what it calls "eco-luxury" goods. The site's e-commerce strategy diverges from what the media industry may be used to in a notable way—there's almost no branding of the company's magazines, nor is there any direct product tie-ins from magazine advertisers. FULL ARTICLE - Folio Esquire launches weekly iPad edition Esquire launched a weekly, ad-supported edition dubbed Esquire Weekly, which will be automatically delivered to tablet subscribers at no additional charge. The per-issue cost for non-subscribers is $0.99. Each installment will contain seven pieces of original writing alongside repurposed content from Esquire.com. The aim of the weekly edition is to attract new subscribers and "help keep existing ones." FULL ARTICLE - Mashable 5 questions you should be asking your data Forget about Omniture and Google Analytics and all of the data minutiae you're already tracking. Forget about little personalization features. The most valuable data doesn't fit on the dashboard. Think bigger and move upstream: What's the most amazing new product or service you can create? Here are five places to start digging. FULL ARTICLE - AllThingsD Welcome ads are the new homepage takeover We're in a post-homepage era, when pretty much every site sees the majority of its visitors come arrive on article pages. That's bad news for the once-lucrative homepage ad takeover. As a result many publishers are turning to welcome ads a substitute, hoping they'll command the same premium as marquee placements. FULL ARTICLE - Digiday Charting a strategy for the Time Inc spinoff Let's not over-complicate the components of the solution to Time Inc.'s problems. For years, we have witnessed the ongoing shift in media consumption patterns from legacy print media to the digital venue. Here's one industry executive's plan on rebuilding Time Inc. as it is spun off into its own company. FULL ARTICLE - Folio NYT CEO: Paywall critics were 'just plain wrong' In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson hailed the company's digital subscription strategy and dismissed skeptics who say media outlets can't reinvent themselves. "[T]he launch of the pay model is the most important and most successful business decision made by The New York Times in many years," Thompson said. FULL ARTICLE - paidContent advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.