Tracking down a comment troll

May 23, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Using data to drive Facebook referrals B2B media industry grew 3.4% in 2012 Google rolls out Penguin update Tracking down a comment troll A journalist's guide to using Tumblr Tweaking platforms, processes to support mobile Using data to drive Facebook referrals Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook's Open Graph to help publishers reach new audiences with relevant content. FULL ARTICLE - eMedia Vitals B2B media industry grew 3.4% in 2012 The B2B media and information industry grew 3.4% in 2012, to $25.5 billion from $24.7 billion in 2011, according to ABM's latest BIN Report. Event revenue constitutes 46% of total revenue, print is 29%, digital is 16% and data is 9 percent. FULL ARTICLE - ABM advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Google rolls out Penguin update Google's Matt Cutts officially announced the launch of Penguin 2.0, saying that the search algorithm upgrade will "have a pretty big impact on web spam." Cutts said the update will affect 2.3 percent of English-U.S. queries. FULL ARTICLE - Search Engine Watch Tracking down a comment troll Every journalist wonders at some point about the identity of his or her most devoted online hecklers, but The Climate Desk's James West and Tim McDonnell just couldn't let it go. So they tracked down their "most pernicious Twitter troll," who turned out to be, well, "really normal." FULL ARTICLE - Columbia Journalism Review A journalist's guide to using Tumblr Some publishers view Tumblr as a great multimedia reporting tool, due to its ability to add text, pictures and audio, and to reblog others' content. But getting to know Tumblr can take awhile. Here's a quick guide to using Tumblr, with Poynter's Tumblr page as a reference. FULL ARTICLE - Poynter Tweaking platforms, processes to support mobile To media companies grappling with the challenges of multiplatform content management, one thing is clear: The technology and processes they use must serve an increasingly mobile audience. As a result, media companies are investing in content management systems and adjusting work flows to better position their brands for mobile platforms. FULL ARTICLE - BtoB advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.