FT relegates print to 'second' tier

January 23, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Manti Te'o saga: The latest chapter in digital media disruption FT relegates print to 'second' tier Witness builds an app to verify user-submitted content Performance marketing – a hidden revenue stream for publishers? Your digital-only strategy's dependence on connecting 8 image usability mistakes to avoid advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Manti Te'o saga: The latest chapter in digital media disruption Here's the real lesson from Deadspin's investigative scoop: Having disrupted the traditional news-gathering ecosystem, digital upstarts are now taking aim at traditional media's core: original reporting. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. FT relegates print to 'second' tier The Financial Times is dedicated to a digital first strategy, with Editor Lionel Barber sending his employees an email outlining a plan that will include cutting jobs, but hiring new digital journalists. In his email, Barber stated that 25% of FT's digital traffic comes from mobile, indicating that mobile-friendly content could become prioritized. Here are his 8 steps to "simplify the newspaper to lighten the work load and reduce the resources devoted to print." FULL ARTICLE - The Wall Witness builds an app to verify user-submitted content Publishing a faked image could damage your publication's integrity as a trusted source, but image and video manipulation technology is advancing to such a degree that spotting a fake has become challenging for newsrooms. Hold on for a new app, InformaCam, being developed by international human rights nonprofit Witness, which will reportedly "make it easier to verify the authenticity of video, photos, or audio created and shared from mobile devices." FULL ARTICLE - Niemen Journalism Lab Performance marketing – a hidden revenue stream for publishers? Online performance marketing—a combination of affiliate and lead generation, according to PwC—could be the ticket to more revenue for publishers. According to a recent IAB and PwC report, dedicating resources to performance marketing could make you less dependent on display advertising. Here's how. FULL ARTICLE - The Media Briefing Your digital-only strategy's dependence on connecting Making the decision to focus on a digital-only strategy can be a smart one in today's media environment, but only if your content makes an impact with your audience. If you don't believe us, take a walk down memory lane to revisit the mistakes of these 3 publications. FULL ARTICLE - Folio 8 image usability mistakes to avoid A text-only website doesn't do much for grabbing and holding eyeballs. But from attribution to aesthetics, there are a number of pitfalls web editors should avoid when using images to complement content. Here are 8 mistakes and how to get around them. FULL ARTICLE - Design Instruct advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.