Are your online video ads viewable?

March 21, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Amazon launches 'Send to Kindle' button for web publishers Scout unbundles analytics platform, adds predictive tools Are your online video ads viewable? Monetizing mobile: 3 key ad areas to watch Good news spreads faster when it comes to social media Imgembed lets photographers protect their work advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Amazon launches 'Send to Kindle' button for web publishers The way in which audiences gather and save online content for consumption is evolving (R.I.P. Google Reader) and new tools are popping up to assist in that process. Amazon has announced its new 'Send to Kindle' button that publishers may add to their websites, which will allow readers to send content to their Kindle devices or apps in order to read later. Will you join the Washington Post and Time magazine in adding the button to your publication's site? FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Scout unbundles analytics platform, adds predictive tools Publishers managing subscription-based programs need ways to measure and track performance - and identify where the opportunities are for more sales. Scout Analytics' new offerings provide more flexible price points and advanced "propensity metrics." FULL ARTICLE - eMedia Vitals Are your online video ads viewable? Do you know if the online video ads on your publication's site are viewable? It may seem like a no-brainer that they are, but a new report from DG indicates that "viewability" should replace clicks as the primary metric for online ads. According to the report, "To count as viewable, 50 percent of an ad's pixels have to be in view for at least one second." Here's more, along with a link to the full report. FULL ARTICLE - Onlinevideo.net Monetizing mobile: 3 key ad areas to watch Publishers may be struggling to find ways to monetize mobile, even as they are feeling pressured to invest in mobile-friendly content. Here are 3 key ad areas that may prove to be viable on mobile platforms, as well as why they may work. FULL ARTICLE - VentureBeat Good news spreads faster when it comes to social media Headlines that once sold newspapers don't translate as well on social media platforms, according to a New York Times report "that says neuro-scientists and psychologists have found that good news spreads faster and goes further than disasters and bad news stories." So, what is the right mix of grabbing eyeballs while encouraging sharing? FULL ARTICLE - The Wall Imgembed lets photographers protect their work Publishers, let your editorial team know: proper attribution when posting images to your website is more crucial than ever now that a new image tracking service, Imgembed, has been rolled out at SXSW. The service is free for users, and allows them to attach to their images copyright information, a watermark, as well as whether or not the image can be embedded, and if there is a fee for use. Creatives will also have access to metrics letting them know exactly where their property is being used. FULL ARTICLE - PSFK Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.