The Washington Post on prototyping in the newsroom

March 20, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The NYT is growing digital revenue by thinking like a retailer Can data improve your trustability? Magazines face new circulation requirements The Washington Post on prototyping in the newsroom A deeper look into various content management systems Reddit's YouTube series 'Explain Like I'm Five' advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The NYT is growing digital revenue by thinking like a retailer Figuring out how to grow digital subscriptions can become an obsession of any publisher, with no clear-cut path to success. NYTimes.com vice president of paid products Paul Smurl explained at the Digital Innovators' Summit in Berlin how The New York Times is approaching the challenge. Key points included leveraging editorial voice, and taking a page from FT.com. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Can data improve your trustability? As trust in media and other businesses declines, publishers have an opportunity to use the data they're collecting about their audience to improve loyalty by delivering better service - not just better ad targeting or lead generation. FULL ARTICLE - eMedia Vitals Magazines face new circulation requirements Time to take this seriously, publishers: Beginning in July, "U.S. magazines with a circulation of more than 250,000 (must) submit per-issue data through its online Rapid Report database." And the data must be reported within a month following the month of the issue. So what happens if you don't report? The Alliance for Audited Media is threatening sanctions. Here's more. FULL ARTICLE - Adweek The Washington Post on prototyping in the newsroom How is your publication impacting the news industry? The Washington Post isn't just reporting the news, it is creating new products in order to make the news better. Here, the paper's executive producer for digital news explains their prototyping process, and "disruption layer". FULL ARTICLE - Niemen Journalism Lab A deeper look into various content management systems Still slogging along with that in-house CMS built in 1996? Hope not, because there is a plethora of options out there, and your CMS is absolutely worth investing resources (just ask your editorial team). Here is a look at several content management systems worth considering. FULL ARTICLE - Treehouse Reddit's YouTube series 'Explain Like I'm Five' Many media companies seem to be struggling to come up with clever ideas for leveraging YouTube. Well, take a look at Reddit's YouTube series "Explain Like I'm Five"—the content aggregator has taken a cue from its popular topics in order to create highly watchable videos that break down concepts like existentialism. How can your publication leverage its most popular content to create multimedia offerings? FULL ARTICLE - TechCrunch Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.