Meet the gatekeepers to Twitter and Facebook data

March 18, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue IDG's Carrigan: Manage print for profit, digital for growth New York magazine's perspective on Facebook's revamped News Feed 5 key takeaways from Pew's State of the News Media 2013 Meet the gatekeepers to Twitter and Facebook data Faster email opens and clicks are occurring 10 mistakes to avoid when designing a mobile app advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. IDG's Carrigan: Manage print for profit, digital for growth Tech publisher IDG is aggressively embracing digital disruption. CEO Bob Carrigan says IDG is taking a realistic approach to the decline of print and fending off competition from nimble new market entrants. "We are constantly trying to map our direct costs to where we think the revenue is going to be and we are pretty religious about that," he says. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. New York magazine's perspective on Facebook's revamped News Feed In the wake of Facebook's News Feed revamp, New York magazine—relying, in part, to referral traffic from the platform—weighs in on how it is planning to adapt its social media strategy. The publication's associate director of social media thinks the changes to News Feed may positively impact content quality. FULL ARTICLE - Folio 5 key takeaways from Pew's State of the News Media 2013 Since "Online was the only category of news that showed growth" last year, these 5 key takeaways from Pew's State of the News Media 2013 focus on digital media, including a look at native, video, and targeted ads. FULL ARTICLE - MediaShift Meet the gatekeepers to Twitter and Facebook data Curious about how Facebook and Twitter handle their data? Here is a look at how industry professionals are approaching the socia media giants in order to leverage their data. FULL ARTICLE - AdAge Faster email opens and clicks are occurring The "immediacy of mobile" is to blame for email open and click rates occurring more frequently in the first day post-delivery, according to an Experian Marketing Services analysis. And reportedly, "mobile email opens and clicks tend to peak around mealtimes." Here is a look at at what frequency you should expect email speed of response. FULL ARTICLE - Marketing Charts 10 mistakes to avoid when designing a mobile app Hopefully your publication is at least considering offering a mobile app. If you are in the design phase, here are 10 pitfalls to avoid, as well as tactics for success, all focusing on giving your app design careful consideration. FULL ARTICLE - Mashable Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.