Why below-the-fold isn't an advertising wasteland

March 19, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New payment models for journalists Why below-the-fold isn't an advertising wasteland Publisher focus: Mobile and B2B media Why loyalty is a killer metric for your mobile app A short guide to content marketing, why you need it What worries publishers most? advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. New payment models for journalists One of the hardest parts of digital disruption for media companies may be balancing decreasing ad revenue—and therefore having less money for salaries for talented journalists—against the need to maintain high content integrity. Here is a look at Forbes' model for tackling that conundrum via contributors. FULL ARTICLE - Forbes advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Why below-the-fold isn't an advertising wasteland Data can often be overwhelming to publishers, but there are times when it unexpectedly solves a problem. For example, web-analytics software Chartbeat is revealing that website areas previously thought to be advertising wastelands are actually valuable, and sellable for digital-media salespeople. FULL ARTICLE - AdAge Publisher focus: Mobile and B2B media Mobile is still untapped in B2B media, according to mobile-first publisher Sean Griffey. Here are his thoughts on where B2B is in the process, what investment priorities should be, and the current state of mobile advertising. FULL ARTICLE - Folio Why loyalty is a killer metric for your mobile app Sure, you want to pay attention to your mobile app's acquisition metrics, but there is more to success than those numbers. Engagement and, more importantly, loyalty are the first steps in ensuring that your app remains viable. After all, a lack of user loyalty is comparable to a website bounce—just because a user visited (or downloaded) doesn't mean they stuck around. FULL ARTICLE - ClickZ A short guide to content marketing, why you need it Yes, content marketing is important because it is no longer enough to just put your content out there online. There is too much digital competition and clutter not to draw attention to it and get your audience talking about it. Here is a brief guide to content marketing, as well as 5 key benefits to consider. FULL ARTICLE - The Wall What worries publishers most? Publishing is a troubling business. Here is a look at what is keeping publishers from top-tier houses including Hearst, Rodale, and Forbes up at night. Are you worried about issues that they didn't mention? Let us know @emediavitals or at http://on.fb.me/YCXde3. FULL ARTICLE - Digiday Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.