People magazine launches custom social platform

November 16, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue People magazine launches custom social platform The FT backs down on paywalled blogs Flipboard adds Books section integrated with Apple's iBookstore DataSift teams with Bitly to show what social content really gets clicks 10 things that can destroy an email marketing program Best practices for content marketing advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal People magazine launches custom social platform People magazine is all about people, so it follows that it would launch a social platform for its readers. Called YourTurn, the platform exists within People.com, and works to keep audiences engaged with contests, options to upload and share images and other social content, and opportunities to interact with sponsor brands. FULL ARTICLE - Folio advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. The FT backs down on paywalled blogs Financial Times' website, FT.com, began putting its Money Supply blog behind a paywall in 2010, but recently released it as free content. Audiences will have to provide registration information in order to access the blog, however. Here is a look at FT's strategy. FULL ARTICLE - Reuters Flipboard adds Books section integrated with Apple's iBookstore Here's something to think about: marketing publications within a user's personalized social news feed. That's what Apple's iBookstore is doing within the Flipboard environment, offering book synopses amongst users' content. FULL ARTICLE - paidContent DataSift teams with Bitly to show what social content really gets clicks Media professionals are still figuring out that, when it comes to social media, there is a difference between measuring clicks and pageviews, and measuring Likes and Shares. DataSift and Bitly are partnering to assist in the challenge, offering customers real-time data about which stories are being shared, and which are being read. Companies can then use that information to apply SEO tactics in order to boost clicks. FULL ARTICLE - GigaOm 10 things that can destroy an email marketing program Building your list is important, but equally important is understanding that your list numbers are not finite. You can add to them, and they can just as easily drop off. Here are 10 email marketing mistakes that can quickly shrink your list. FULL ARTICLE - ClickZ Best practices for content marketing While you develop your content marketing strategy, take a look at this report by social agency 360i. One key takeaway: "To be good, the content needs to force people to adjust their views on reality." Here's how. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.