What is ‘native advertising’?

November 15, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The New York Times' Chronicle tool explores how language—and journalism—has evolved Facebook caters to businesses, others with separate news feed Pinterest removes ban on commercial use as it adds business accounts Startup InboundWriter nabs new funds to help media better seduce search engines What is 'native advertising'? Publishers' customer experience mandate advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal The New York Times' Chronicle tool explores how language—and journalism—has evolved The New York Times is using data gleaned from its Chronicle tool to elevate the paper's level of written integrity by spotting language laziness or sloppy writing habits. For example, "signature" appeared in 1,500 NYT articles in 2010. What language patterns do you recognize in your publication's content? FULL ARTICLE - Niemen Journalism Lab advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Facebook caters to businesses, others with separate news feed It seems like social platforms are all about business lately—Facebook, for example, is attempting to make both audiences and advertisers happy with a separate new "Pages Feed" on which users can click to see all promotional posts unfiltered. Here's what Mark Cuban thinks. FULL ARTICLE - CNET Pinterest removes ban on commercial use as it adds business accounts Publishers, Pinterest is open for business. And it's calling itself a traffic driver, with a reported 900% increase in clicks for Allrecipes under its belt. Pinterest's official business accounts acknowledge that businesses have a need for the platform. FULL ARTICLE - All Things D Startup InboundWriter nabs new funds to help media better seduce search engines Startup-to-watch for publishers, InboundWriter, is gearing up to solve this SEO situation. The company's semantic technology claims to analyze your content and suggest ways to tweak it in order to put it at the top of the search heap. This could become part of editorial workflow. FULL ARTICLE - AdAge What is 'native advertising'? Don't be embarrassed. Defining "native advertising" can be as tricky as discerning what someone means when they say, "biweekly." Here are interpretations from 6 media execs. FULL ARTICLE - Digiday Publishers' customer experience mandate Companies in many industries are restructuring their businesses around customer-driven insights. It's time for media companies to join the party and put "customer experience" at the forefront of their decision-making. FULL ARTICLE - eMedia Vitals advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.