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| Pubs that go digital-only face new requirements |
| The Alliance for Audited Media (AAM, formerly the Audit Bureau of Circulations) has adopted guidelines for print publications that decide to only produce a digital product. For example, "when a publication makes that transition, it must give subscribers the option of receiving the digital subscription; converting to another print publication; or receiving a refund for the remainder of the subscription." |
 FULL ARTICLE
| - Adweek |
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| | This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. |
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| Brands' content marketing spending rises; how much can publishers capture? |
| 2 new studies show that marketers are upping their investments in content marketing. Publishers should get more aggressive about capturing a greater share of this growing business |
FULL ARTICLE
| - eMedia Vitals |
| White House asks Facebook users to pick a turkey to 'pardon' for Thanksgiving |
| Here is an example of how to engage audiences and build a community on Facebook: The White House has tapped into American tradition and history by asking users to choose between two turkeys, so that the one with the most votes on Facebook will be "pardoned" for Thanksgiving. More than 4,000 users have already voted for the turkeys, less than 24 hours after the contest was announced in a White House blog. |
FULL ARTICLE
| - Mashable |
| Debate: Direct or brand ads on the small screen? |
| Several media professionals recently debated which ads best lend themselves to small, mobile screens—direct or brand ads. Which ad type won? Here's a hint: "Given the highly personal nature of mobile devices, advertisers should develop richer brand advertising that creates emotional connections through service and utility." |
FULL ARTICLE
| - Digiday |
| Take a broader view of agile to survive in the digital age |
| New Forrester research reveals that 70% of businesses surveyed are struggling to cope with changing and emerging technology. In order to remain poised for digital disruption, agile development practices need to be coupled with identifying and funding tactical opportunities. |
FULL ARTICLE
| - Forrester |
| Kon*Fab wants to break the filter bubble by finding location-based news |
| Local media outlets should keep an eye on Kon*Fab, a new app funded by the Knight Foundation, which will use Twitter's API to pull news stories that are being tweeted about by the people physically around the user. The aim is to break through the user's "filter bubble" in order to learn about local, topical news. |
FULL ARTICLE
| - Niemen Journalism Lab |
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