Monday, November 26, 2012

Pew report shows mobile Internet access growth

November 26, 2012 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
Pew's latest cell phone activities report shows mobile Internet access growth
Can a big bet on tech help USA Today escape its paper past?
With SaaS, it's not just about your apps — it's how you connect those apps, too
Agency creates photo filter 'non-app'
How to choose a success metric for PPC ad testing
The traffic games publishers still play
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Pew's latest cell phone activities report shows mobile Internet access growth
Here is a point in the apps versus mobile browser debate: According to Pew Internet's Cell Phone Activities 2012 findings, there has been an increase in accessing the Internet using cell phone mobile browsers from 25% to 56% (2008 to currently).
FULL ARTICLE
- Pew Internet
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Can a big bet on tech help USA Today escape its paper past?
USA Today continues to take digital strides in order to remain current with audiences. The news outlet's latest effort is focused on mobile devices, taking advantage of parent company Gannett's CMS to curate content specifically for the smaller screens. The move is a reminder to publishers that mobile users expect a unique, tailored content experience, not just a pared down version of a title's website.
FULL ARTICLE
- paidContent
With SaaS, it's not just about your apps — it's how you connect those apps, too
Software-as-a-Service (SaaS) is projected to be a 20 billion market this year. But to continue on this path, SaaS services need to connect with the virtual world surrounding the user, and remain flexible and reliable.
FULL ARTICLE
- GigaOm
Agency creates photo filter 'non-app'
If your writers are using iPhone 5s to snap panoramic images, here is a solution to those images not working with Instagram: a Twitter-based service that allows users to tweet panoramic images accompanied with a specified hashtag, and the service—called Pananorama—will tweet the image back filtered.
FULL ARTICLE
- Digiday
How to choose a success metric for PPC ad testing
How are you measuring your content optimization decisions? Here are 5 metrics, with insight about each to help you make the right decision for your publication's business goals. The author leans toward a combination of metrics, in order to look at all solutions for a problem.
FULL ARTICLE
- Search Engine Watch
The traffic games publishers still play
In an effort to grab pageviews, some publishers are doing whatever it takes. But these "tactics" are usually detrimental to business in the long run. Here are the common ones, and why they could be bad ideas.
FULL ARTICLE
- Digiday
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